Spokane local-SEO audit · prepared for

Fiber Clean, Inc.

Fiber Clean holds the #3 spot in Spokane's local pack for "carpet cleaning service spokane." That's real visibility. But two national brands sit above them — Stanley Steemer and Zerorez — and the gap isn't about reputation. It's structural. The site has no LocalBusiness schema, which means Google has to guess at the business type, location, and service area instead of reading it directly. Five H1 tags on a single page send conflicting signals about what the page is actually about. Three of four images have no alt text — small, but cumulative. The localization foundation is strong. Title, meta, and contact details all anchor the site to Spokane clearly — 95 out of 100 on that signal. Thirty-seven reviews at a 5-star rating is a credible profile. The work is technical, not reputational. This report shows exactly where to close it.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Fiber Clean, Inc. ranks #3 in the local pack
for carpet cleaning service spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: spokanefiberclean.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Fiber Clean, Inc. Doesn't

Organic top 3 · “carpet cleaning service spokane
#1
stanleysteemer.com
Carpet Cleaning Services & More in Spokane, WA
Not in our Spokane audit dataset yet. Visit stanleysteemer.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 CARPET CLEANING IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
zerorez.com
Carpet Cleaning Spokane Valley
score66/100
PSI mobile
64/100
Reviews
8,059
Rating
4.8/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spokanefiberclean.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Home - Spokane Fiber Clean"
"Spokane" in meta description
Meta: "Spokane's Fiber Clean specializes in residential and commercial carpe…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
68
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Multiple H1 tags (5)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (3/4)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (26 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks carpet-cleaning by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Carpet Cleaningwe've audited
Rank 5 of 7
#1
Clean Customs Carpet Cleaning
cleancustoms.com
Does what you don't: Has LocalBusiness structured data
81
/ 100
#2
VacTech Carpet & Upholstery Cleaning Services
vactechservices.com
Does what you don't: Has LocalBusiness structured data
81
/ 100
#3
Allklean Water Removal and Carpet Cleaning
callallklean.com
72
/ 100
#4
CleanCo Carpet & Air Duct Cleaning
cleanco-wa.com
Does what you don't: Has LocalBusiness structured data
71
/ 100
#5
You
Fiber Clean, Inc.
spokanefiberclean.com
Gap to #4: +3 points · Gap to #1: +13
68
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance57 /100
SEO100 /100
Accessibility96 /100
Best practices73 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews37
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag26 chars
Meta description153 chars
H1 count5
Images / missing alt4 / 3
robots.txtyes
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsfu9u · 2026-05-30