Spokane local-SEO audit · prepared for

Spokane Massage

87
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#3 of 8
The Standing
Spokane Massage ranks #3 of 8 Massage Therapy we track in Spokane.
Rank
Business
1
THE SPACE | Barefoot Massage Spokane· leader
97263 rev5.0
2
Spokane competitor
9761 rev4.9
3
You
9658 rev4.7
4
Spokane competitor
8578 rev5.0
5
Spokane competitor
8424 rev5.0
6
Spokane competitor
7548 rev5.0
7
Spokane competitor
7033 rev4.9
8
Spokane competitor
6533 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Massage Therapy field
7 tracked · snapshot July 20, 2026
Median audit score
75field
87
Have LocalBusiness schema
29%field
you do
Median Google reviews
48field
58
Median mobile load
8.8sfield
20.3s

This is the field you're measured against — every Spokane Massage Therapy we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 3 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Massage Therapy Reviews
median 48
263
floor 24
THE SPACE | Barefoot Massage Spokane
you 58
You
58reviews
4.7★ rating
Category leader · THE SPACE | Barefoot Massage Spokane
263reviews
205 ahead of you
You're past the Spokane median for Massage Therapy— real ground held. The gap that's left is to THE SPACE | Barefoot Massage Spokane: 205 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
58
Review rank
#4of 8
58 nowleader THE SPACE | Barefoot Massage Spokane · 263

You sit at #4 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Massage Therapy.

Organic #1, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#1Spokane Massagenot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 2 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 49/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  2. Your address and phone aren't where Google looks for them.

    The local pack runs on matching name, address, and phone. A gap here is a reason to rank the shop next door instead.

    Fix: Fill in streetAddress, addressLocality, postalCode, and
    Technical detail · for your developer

    LocalBusiness schema is incomplete — Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal. — Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

  3. Your page sends Google mixed signals about its topic.

    Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.

    Fix: Keep only one H1
    Technical detail · for your developer

    Multiple H1 tags (2) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.

  4. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too long (384 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 2,400 searches a month.

That's roughly 48 inbound leadsa month from organic search alone. We haven't mapped Spokane Massage's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 20.3 seconds for your page — slower than 6 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Massage Therapy
good 2.5s
median 8.8s
0s
Mia's Therapeutic Massage Clinic Spokane
you 20.3s
You
20.3s
17.8s over the 2.5s bar
Fastest in Spokane · Mia's Therapeutic Massage Clinic Spokane
2.8s
17.5s faster than you
6 of 7 Spokane Massage Therapy we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.14
Responsiveness (INP)78ms
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Spokane Massage - Massage Therapy + Wellness in Spokane Valley"
"Spokane" in meta description
Meta: "Spokane Massage specializes in treatment based massage therapy includ…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance49 /100
SEO100 /100
Accessibility100 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)20.3 s
CLS (shift)0.14
INP (response)78 ms
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews58
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag62 chars
Meta description384 chars
H1 count2
Images / missing alt6 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7pj7 · 2026-06-19
Spokane Massage — Spokane SEO audit (87/100) · spokaneseo.app