Spokane local-SEO audit · prepared for

Spokane Movers

#2 in the local pack is a real position. But Two Men and a Truck sits above you, and Yelp and Movher are in the mix — meaning three results absorb clicks before yours. The report shows two specific gaps holding that rank in place. First: no LocalBusiness schema. Search engines read structured data to confirm what a business is and where it operates. Without it, Spokane Movers is asking Google to infer both. Thin localization signals compound this. Your title names Spokane — good. Your meta description and contact markup don't reinforce it. That's the gap. Four of seven images also lack alt text, a secondary issue but a clean fix. This report walks through each problem, what it affects, and what to address first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Spokane Movers ranks #2 in the local pack
for moving company spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: spokanemovers.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Spokane Movers Doesn't

Organic top 3 · “moving company spokane
#1
twomenandatruck.com
Movers in Spokane, WA
Not in our Spokane audit dataset yet. Visit twomenandatruck.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 MOVERS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
movher.com
Movher: Professional Moving Company Spokane Valley, WA
score82/100
PSI mobile
48/100
Reviews
782
Rating
4.8/5
Schema
Full NAP

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spokanemovers.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
60/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Spokane Movers - Serving Washington and the Pacific NW"
"Spokane" in meta description
Meta: "FREE ESTIMATES. We are an established moving company. Reliable, Profe…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
72
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Most images missing alt text (4/7)
Image alt coverage is below 70%.
Fix:
Polish
Meta description is too long (181 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks moving by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Moving Companieswe've audited
Rank 2 of 6
#1
Movher
movher.com
Does what you don't: Has LocalBusiness structured data
82
/ 100
#2
You
Spokane Movers
spokanemovers.com
Gap to #1: +10 points
72
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance81 /100
SEO92 /100
Accessibility77 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.4 / 5
Reviews112
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag54 chars
Meta description181 chars
H1 count1
Images / missing alt7 / 4
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsg753 · 2026-05-30