Spokane local-SEO audit · prepared for

Spokane Painting Pros

#3 in the local pack is real traction. But Yelp and CertaPro are sitting above you, and that gap has a specific cause. Your localization is solid. Title, meta, and contact details all say Spokane clearly — that's not the problem. The problem is structural. No H1 tag. No LocalBusiness schema. Google reads your page and can't confirm what you do or where at the code level. Three images, zero alt text. Small fix, measurable signal. You're 5th of 6 among audited Spokane painters — with a 4.7 rating and 116 reviews that most competitors can't match. That's the gap worth closing. This report shows you exactly which technical fixes move the needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Spokane Painting Pros ranks #3 in the local pack
for house painter spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: spokanepaintingpros.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Spokane Painting Pros Doesn't

Organic top 3 · “house painter spokane
#1
yelp.com· directory
THE BEST 10 PAINTERS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
certapro.com
CertaPro Painters® of Spokane and North Idaho
Not in our Spokane audit dataset yet. Visit certapro.com and run a side-by-side compare.
#3
sawyerspainting.com
Sawyer's Painting | Trusted Painter in Spokane & North Idaho
score83/100
PSI mobile
40/100
Reviews
267
Rating
5.0/5
Schema
Full NAP

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spokanepaintingpros.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane Painting Contractor - Call the Pros (509) 210-2799"
"Spokane" in meta description
Meta: "The Spokane Painting Pros are your local professional painting contra…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
66
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Most images missing alt text (3/3)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks painting by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Painting Contractorswe've audited
Rank 5 of 6
#1
Sawyer's Painting
sawyerspainting.com
Does what you don't: Has LocalBusiness structured data
83
/ 100
#2
Garcia’s Painting Services
garciaspaintingsvc.com
Does what you don't: Has LocalBusiness structured data
81
/ 100
#3
Five Star Painting of Spokane
fivestarpainting.com
Does what you don't: Has a clear H1
69
/ 100
#4
Panamera Painting
panamerapainting.com
Does what you don't: Has a clear H1
69
/ 100
#5
You
Spokane Painting Pros
spokanepaintingpros.com
Gap to #4: +3 points · Gap to #1: +17
66
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance59 /100
SEO92 /100
Accessibility92 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews116
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag58 chars
Meta description149 chars
H1 count0
Images / missing alt3 / 3
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsftiw · 2026-05-30
Spokane Painting Pros — Spokane SEO audit (66/100) · spokaneseo.app