Spokane local-SEO audit · prepared for

Spokane Paw Prints Grooming

Ranking #1 in the local pack is real traction. But three directory or chain sites are pulling organic clicks above you on "pet grooming spokane," and that gap is structural, not a mystery. Your 4.7 rating across 465 reviews is strong. Google sees it. The problem is everything around that profile — the page itself is missing a meta description, carries 14 separate H1 tags, and has no sitemap.xml. Search engines read that as noise. Thin signals. That's the core issue. Your localization score sits at 40 out of 100. The title mentions Spokane, but the meta description and contact markup don't reinforce it, so the page isn't anchoring the way it should for local queries. Slow mobile performance compounds this — Lighthouse flags your SEO score below 90, which affects how confidently Google surfaces you when a user is searching on their phone. Among the three Spokane pet-grooming sites audited here, you rank third on technical health. The report below shows exactly which fixes move the needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Spokane Paw Prints Grooming ranks #1 in the local pack
for pet grooming spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: spokanepawprints.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Spokane Paw Prints Grooming Doesn't

Organic top 3 · “pet grooming spokane
#1
yelp.com· directory
THE BEST 10 Pet Groomers in SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
puppypadspokane.com
Puppy Pad – Grooming and Boarding for Dogs And Cats in ...
Not in our Spokane audit dataset yet. Visit puppypadspokane.com and run a side-by-side compare.
#3
stores.petsmart.com
PetSmart Pet Grooming Locations - Spokane, Washington
Not in our Spokane audit dataset yet. Visit stores.petsmart.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spokanepawprints.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
40/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Home | Spokane Paw Prints"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
65
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 2 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
Slow mobile performance
Mobile performance score is 40/100. Google uses mobile speed as a ranking factor.
Fix:
Critical
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 61/100.
Fix:
Material
Multiple H1 tags (14)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
No sitemap.xml
Sitemaps tell Google which pages exist and when they changed.
Fix:
Polish
Title tag is too short (25 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
5 of 21 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks pet-grooming by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Pet Groomingwe've audited
Rank 4 of 5
#1
Dee's Dog Grooming, LLC
deesdoggrooms.com
Does what you don't: Has a meta description
73
/ 100
#2
Spokane Dog Grooming
spokanedoggrooming.com
Does what you don't: Has a meta description
73
/ 100
#3
Cat Wash Center | Mobile Cat Grooming Specialists | Spokane WA
catwashcenter.com
Does what you don't: Has a meta description
70
/ 100
#4
You
Spokane Paw Prints Grooming
spokanepawprints.com
Gap to #3: +5 points · Gap to #1: +8
65
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance40 /100
SEO61 /100
Accessibility94 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews465
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag25 chars
Meta descriptionmissing
H1 count14
Images / missing alt21 / 5
robots.txtyes
sitemap.xmlno

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsis9a · 2026-05-30