Spokane local-SEO audit · prepared for

Pest Control Services

66
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#6 of 7
The Standing
Pest Control Services ranks #6 of 7 Pest Control we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Eden Advanced Pest Technologies· leader
96823 rev4.9
2
Spokane competitor
954,560 rev4.9
3
Spokane competitor
90226 rev4.9
4
Spokane competitor
80260 rev5.0
5
Spokane competitor
72178 rev5.0
6
You
66 rev
7
Spokane competitor
4910 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Pest Control field
6 tracked · snapshot July 20, 2026
Median audit score
73field
66
Have LocalBusiness schema
67%field
you do
Median Google reviews
243field
Median mobile load
6.0sfield
9.1s

This is the field you're measured against — every Spokane Pest Control we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Your review footprint is invisible on the signal customers check first.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Pest Control Reviews
median 243
4,560
floor 10
Pointe Pest Control - Spokane
You
reviews
no rating on file
Category leader · Pointe Pest Control - Spokane
4,560reviews
the bar to clear
You need 243 more reviews just to reach the Spokane median for Pest Control. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
0
Review rank
#7of 7
0 nowleader Pointe Pest Control - Spokane · 4,560

You sit at #7 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Pest Control.

Organic #1, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#1Pest Control Servicesnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 3 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're invisible on the map.

    No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.

    Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Technical detail · for your developer

    No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

  2. Your address and phone aren't where Google looks for them.

    The local pack runs on matching name, address, and phone. A gap here is a reason to rank the shop next door instead.

    Fix: Fill in streetAddress, addressLocality, postalCode, and
    Technical detail · for your developer

    LocalBusiness schema is incomplete — Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal. — Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

  3. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 85/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

  4. Google has no map of your site.

    A sitemap lists every page so Google finds them fast. Without one, new and deep pages can sit unindexed for weeks.

    Fix: Generate a sitemap
    Technical detail · for your developer

    No sitemap.xml — Sitemaps tell Google which pages exist and when they changed. — Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

  5. Your crawler instructions are garbled.

    A malformed robots file can confuse Google about what to read. At worst, it hides pages you want ranked.

    Fix: Fix robots
    Technical detail · for your developer

    robots.txt exists but is malformed — The file at /robots.txt does not contain recognized directives. — Fix robots.txt to include valid User-agent, Allow/Disallow, and Sitemap lines.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 89,000 searches a month.

That's roughly 1,772 inbound leadsa month from organic search alone. We haven't mapped Pest Control Services's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 9.1 seconds for your page — slower than 4 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Pest Control
good 2.5s
median 6.0s
0s
Trusted Spokane Pest Control
you 9.1s
You
9.1s
6.6s over the 2.5s bar
Fastest in Spokane · Trusted Spokane Pest Control
0.8s
8.3s faster than you
4 of 5 Spokane Pest Control we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Pest Control Services | Spokane Pest Pro | Spokane, WA"
"Spokane" in meta description
Meta: "Get effective pest control solutions for your home. Contact Spokane P…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance61 /100
SEO85 /100
Accessibility99 /100
Best practices92 /100
Core Web Vitals (mobile)
LCP (load)9.1 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsno
Rating
Reviews
Hours publishedno
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag54 chars
Meta description100 chars
H1 count1
Images / missing alt14 / 0
robots.txtyes
sitemap.xmlno
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql93yh · 2026-06-19