Spokane local-SEO audit · prepared for

Spokane Pro Movers

That 4.9 rating with 290 reviews is real leverage. It's not showing up where it should. For "moving company spokane," you're sitting at #9. Two Men and a Truck, Yelp, and Movher all rank above you — and structurally, the gap is fixable. Your page has no H1 tag, no meta description, and no LocalBusiness schema. Google is reading your site without the basic signals that tell it who you are and where you operate. Nine images. All nine missing alt text. Your localization score is 40 out of 100. The title tag names Spokane, but the supporting signals — contact info, meta description, on-page structure — don't back it up. That's why the ranking stalls. This report maps each gap to the specific fix.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Spokane Pro Movers ranks #9 organic
for moving company spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #9 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Spokane Pro Movers Doesn't

Organic top 3 · “moving company spokane
#1
twomenandatruck.com
Movers in Spokane, WA
Not in our Spokane audit dataset yet. Visit twomenandatruck.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 MOVERS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
movher.com
Movher: Professional Moving Company Spokane Valley, WA
score82/100
PSI mobile
48/100
Reviews
782
Rating
4.8/5
Schema
Full NAP

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spokanepromovers.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
40/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Home - Spokane Pro Movers"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
61
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Most images missing alt text (9/9)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (25 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks moving by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Moving Companieswe've audited
Rank 5 of 6
#1
Movher
movher.com
Does what you don't: Has LocalBusiness structured data
82
/ 100
#2
Spokane Movers
spokanemovers.com
Does what you don't: Has a meta description
72
/ 100
#3
Best of Spokane Moving Company
bestofspokanemoving.com
Does what you don't: Has LocalBusiness structured data
67
/ 100
#4
Muscle Moving & Cleaning
musclemovingncleaning.com
Does what you don't: Has LocalBusiness structured data
67
/ 100
#5
You
Spokane Pro Movers
spokanepromovers.com
Gap to #4: +6 points · Gap to #1: +21
61
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance56 /100
SEO92 /100
Accessibility94 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews290
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag25 chars
Meta descriptionmissing
H1 count0
Images / missing alt9 / 9
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsg82n · 2026-05-30