Spokane local-SEO audit · prepared for

Spokane Roofing Company®

80
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#2 of 6
The Standing
Spokane Roofing Company® ranks #2 of 6 Roofing we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
First Rate Roofing Services· leader
93400 rev5.0
2
You
9082 rev4.5
3
Spokane competitor
8664 rev4.9
4
Spokane competitor
86102 rev4.9
5
Spokane competitor
81126 rev5.0
6
Spokane competitor
72133 rev4.8

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Roofing field
5 tracked · snapshot July 20, 2026
Median audit score
74field
80
Have LocalBusiness schema
60%field
you don't
Median Google reviews
126field
82
Median mobile load
4.4sfield
7.8s

This is the field you're measured against — every Spokane Roofing we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 4 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Roofing Reviews
median 126
400
floor 64
First Rate Roofing Services
you 82
You
82reviews
4.5★ rating
Category leader · First Rate Roofing Services
400reviews
318 ahead of you
You need 44 more reviews just to reach the Spokane median for Roofing. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
82
Review rank
#5of 6
82 nowleader First Rate Roofing Services · 400

You sit at #5 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Roofing.

Organic #1, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#1Spokane Roofing Company®not in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 1 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google can't read your hours, services, or service area.

    Without structured data, Google guesses what you do — and shows competitors it's more sure about.

    Fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Technical detail · for your developer

    No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

  2. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (7/17) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

  3. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 1,200 searches a month.

That's roughly 23 inbound leadsa month from organic search alone. We haven't mapped Spokane Roofing Company®'s own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 7.8 seconds for your page — slower than 3 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Roofing
good 2.5s
median 4.4s
0s
Heritage Roofing & Construction
you 7.8s
You
7.8s
5.3s over the 2.5s bar
Fastest in Spokane · Heritage Roofing & Construction
3.8s
3.9s faster than you
3 of 5 Spokane Roofing we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.04
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Spokane Roofing Company® | (509) 838-8633 | Roofing Contractor"
"Spokane" in meta description
Meta: "Spokane Roofing has been providing quality roofing products and servi…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance63 /100
SEO92 /100
Accessibility66 /100
Best practices81 /100
Core Web Vitals (mobile)
LCP (load)7.8 s
CLS (shift)0.04
INP (response)
Google Business Profile
Profile existsyes
Rating4.5 / 5
Reviews82
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag62 chars
Meta description141 chars
H1 count1
Images / missing alt17 / 7
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqii2t1 · 2026-06-17