Spokane local-SEO audit · prepared for

Spokane Chiropractic & Sports Injury Clinic

70
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#6 of 8
The Standing
Spokane Chiropractic & Sports Injury Clinic ranks #6 of 8 Chiropractors we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Built To Move Chiropractic and Sports Rehabilitation· leader
95321 rev5.0
2
Spokane competitor
94131 rev4.9
3
Spokane competitor
9176 rev4.9
4
Spokane competitor
86150 rev4.8
5
Spokane competitor
82715 rev4.9
6
You
80152 rev4.9
7
Spokane competitor
75168 rev4.8
8
Spokane competitor
75226 rev4.9

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Chiropractors field
7 tracked · snapshot July 20, 2026
Median audit score
75field
70
Have LocalBusiness schema
57%field
you don't
Median Google reviews
168field
152
Median mobile load
9.8sfield
6.6s

This is the field you're measured against — every Spokane Chiropractors we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 4 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Chiropractors Reviews
median 168
715
floor 76
Fourth Ave. Chiropractic & Massage
you 152
You
152reviews
4.9★ rating
Category leader · Fourth Ave. Chiropractic & Massage
715reviews
563 ahead of you
You need 16 more reviews just to reach the Spokane median for Chiropractors. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
152
Review rank
#5of 8
152 nowleader Fourth Ave. Chiropractic & Massage · 715

You sit at #5 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Chiropractors.

Organic #1, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#1Spokane Chiropractic & Sports Injury Clinicnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

2 costly · 1 material · 3 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  2. Google is writing your search-result preview for you.

    An empty meta description means Google grabs random page text. You're handing your first impression to an algorithm.

    Fix: Add a unique meta description summarizing the page
    Technical detail · for your developer

    Missing meta description — The page has no <meta name="description"> tag. — Add a unique meta description summarizing the page. Include the city and primary service.

  3. Your page sends Google mixed signals about its topic.

    Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.

    Fix: Keep only one H1
    Technical detail · for your developer

    Multiple H1 tags (3) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.

  4. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images
    Technical detail · for your developer

    1 of 4 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

  5. Your links look like spam when shared.

    Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.

    Fix: Add og:title, og:description, og:image, og:url meta tags to the
    Technical detail · for your developer

    No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.

  6. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 520 searches a month.

That's roughly 10 inbound leadsa month from organic search alone. We haven't mapped Spokane Chiropractic & Sports Injury Clinic's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 6.6 seconds for your page — slower than 2 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Chiropractors
good 2.5s
median 9.8s
0s
Valente Chiropractic
you 6.6s
You
6.6s
4.1s over the 2.5s bar
Fastest in Spokane · Valente Chiropractic
5.5s
1.1s faster than you
2 of 6 Spokane Chiropractors we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Localized — room to tighten
65/100

Your title names Spokane, but the meta description doesn't reinforce it.

"Spokane" in page title
Title: "Spokane Chiropractic & Sports Injury Clinic"
"Spokane" in meta description
Meta description is missing entirely.
Raw signals · supporting measurements
PageSpeed (mobile)
Performance61 /100
SEO92 /100
Accessibility95 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)6.6 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews152
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag43 chars
Meta descriptionmissing
H1 count3
Images / missing alt4 / 1
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqifxv9 · 2026-06-17