Spokane Teaching Health Center
Sixth place on "medical clinic spokane." MultiCare, Doctors Clinic, and Providence are all sitting above you. That's the gap. Your localization is strong — title and meta both name Spokane clearly, and that signal scores 85/100. Google knows where you operate. The problem is structural: no H1 tag on the homepage, no LocalBusiness schema, and five out of five images missing alt text. Those aren't minor oversights. They're signals Google uses to rank one clinic above another. The 3.2 rating on 116 reviews is the harder conversation. Organic rank and review score influence each other in local search. One without the other stalls. This report shows exactly where each of those gaps sits in your page structure, and which fixes move the needle first.
1Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Healthcare / Clinics.
Organic #6, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
2What to Fix, in Order of What It Costs
3 costly · 1 material · 1 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Your rating is scaring off clicks.
A star rating under 4.0 reads as a warning. People scroll past it to the next shop, even when you'd do the better job.
Fix: Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.
Technical detail · for your developer
Google rating is 3.2/5 — Average rating below 4.0 hurts the local-pack click-through dramatically. — Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.
Google can't read your hours, services, or service area.
Without structured data, Google guesses what you do — and shows competitors it's more sure about.
Fix: Add a LocalBusiness or category-specific subtype (Restaurant,Technical detail · for your developer
No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Your page never says what it's about.
The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.
Fix: Add a single descriptive H1 to the page with the primary keywordTechnical detail · for your developer
No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.
Your photos are invisible to Google.
Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.
Fix: Audit content images and add descriptive alt textTechnical detail · for your developer
Most images missing alt text (5/5) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Your search preview is the wrong length to read.
Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.
Fix: Rewrite the meta description with a concrete benefit and localTechnical detail · for your developer
Meta description is too long (249 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
Strong Spokane signal — your title and meta both name the city to Google.