Spokane local-SEO audit · prepared for

Spokane Valley, WA

45
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#8 of 8
The Standing
Spokane Valley, WA ranks #8 of 8 Catering we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
London's Ultimate Catering· leader
10047 rev4.6
2
Spokane competitor
8245 rev3.7
3
Spokane competitor
8123 rev4.9
4
Spokane competitor
79122 rev4.4
5
Spokane competitor
7817 rev4.8
6
Spokane competitor
6831 rev4.9
7
Spokane competitor
5971 rev4.8
8
You
45 rev

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Catering field
7 tracked · snapshot July 20, 2026
Median audit score
71field
45
Have LocalBusiness schema
43%field
you don't
Median Google reviews
45field
Median mobile load
9.9sfield
12.1s

This is the field you're measured against — every Spokane Catering we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Your review footprint is invisible on the signal customers check first.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Catering Reviews
median 45
122
floor 17
Nectar Catering and Events
You
reviews
no rating on file
Category leader · Nectar Catering and Events
122reviews
the bar to clear
You need 45 more reviews just to reach the Spokane median for Catering. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
0
Review rank
#8of 8
0 nowleader Nectar Catering and Events · 122

You sit at #8 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Catering.

Organic #6, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#6Spokane Valley, WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

3 costly · 3 material · 3 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're invisible on the map.

    No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.

    Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Technical detail · for your developer

    No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

  2. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address,
    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  3. Google is writing your search-result preview for you.

    An empty meta description means Google grabs random page text. You're handing your first impression to an algorithm.

    Fix: Add a unique meta description summarizing the page
    Technical detail · for your developer

    Missing meta description — The page has no <meta name="description"> tag. — Add a unique meta description summarizing the page. Include the city and primary service.

  4. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #7 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  5. Your page sends Google mixed signals about its topic.

    Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.

    Fix: Keep only one H1
    Technical detail · for your developer

    Multiple H1 tags (3) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.

  6. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 83/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

  7. Your links look like spam when shared.

    Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.

    Fix: Add og:title, og:description, og:image, og:url meta tags to the
    Technical detail · for your developer

    No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.

  8. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

  9. Google may be splitting your page's credit in two.

    Tracking links and duplicate URLs can look like separate pages to Google. A canonical tag keeps all the ranking credit on one.

    Fix: Add <link rel='canonical' href='<page url>'> in the page <head>
    Technical detail · for your developer

    No canonical tag — Self-referential canonical tags prevent duplicate content issues from tracking parameters. — Add <link rel='canonical' href='<page url>'> in the page <head>.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 627 searches a month.

That's roughly 13 inbound leadsa month from organic search alone. We haven't mapped Spokane Valley, WA's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 12.1 seconds for your page — slower than 5 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Catering
good 2.5s
median 9.9s
0s
London's Ultimate Catering
you 12.1s
You
12.1s
9.6s over the 2.5s bar
Fastest in Spokane · London's Ultimate Catering
3.5s
8.6s faster than you
5 of 7 Spokane Catering we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Responsiveness (INP)93ms
Spokane signal · local-anchor audit
Spokane localization signal
Partial signal — not enough
45/100

Your title names Spokane, but the meta description doesn't reinforce it.

"Spokane" in page title
Title: "Spokane Valley, WA | Official Website"
"Spokane" in meta description
Meta description is missing entirely.
Raw signals · supporting measurements
PageSpeed (mobile)
Performance65 /100
SEO83 /100
Accessibility88 /100
Best practices77 /100
Core Web Vitals (mobile)
LCP (load)12.1 s
CLS (shift)0.00
INP (response)93 ms
Google Business Profile
Profile existsno
Rating
Reviews
Hours publishedno
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag37 chars
Meta description0 chars
H1 count3
Images / missing alt19 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihwdy · 2026-06-17