SWAE
Ranking #3 for "best wedding venue spokane" is a real position. Two of the three sites above you — Eventective and The Knot — are national directories, not local venues. That's the gap. Closing it isn't about content volume. It's structural. Google currently can't read your page's schema — there's no JSON-LD telling it what you are, where you are, and what you offer. That one missing layer costs ranking weight on queries where local intent is high. Your localization signal is the strongest in the audit. Title and meta both name Spokane explicitly — Google sees that clearly. The foundation is solid. The GBP has no primary category set. That's the lever. Fix it and your Maps visibility catches up to where your organic rank already is. The report shows you exactly which category to claim and what structured data to add first.
1Your Spokane Standing
#6 of 7That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Wedding Venues we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #7 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Wedding Venues.
Organic #3, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
1 costly · 2 material · 3 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Google is guessing what your business is.
Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.
Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Technical detail · for your developer
No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
You're just below the three businesses that get the calls.
The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.
Fix: Strengthen NAP consistency across citations, build reviews, andTechnical detail · for your developer
Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Google doesn't know which searches you should show up for.
Your primary category is how Google matches you to a search. Leave it blank and you miss the searches you'd win.
Fix: Sign in to Google Business Profile and set the most specificTechnical detail · for your developer
Google Business Profile has no primary category — Without a primary category, Google can't match the business to relevant searches. — Sign in to Google Business Profile and set the most specific primary category.
Your search headline gets cut off mid-word.
Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.
Fix: Rewrite the page title to land between 30 and 65 charactersTechnical detail · for your developer
Title tag is too long (71 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Your search preview is the wrong length to read.
Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.
Fix: Rewrite the meta description with a concrete benefit and localTechnical detail · for your developer
Meta description is too long (180 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Google may be splitting your page's credit in two.
Tracking links and duplicate URLs can look like separate pages to Google. A canonical tag keeps all the ranking credit on one.
Fix: Add <link rel='canonical' href='<page url>'> in the page <head>Technical detail · for your developer
No canonical tag — Self-referential canonical tags prevent duplicate content issues from tracking parameters. — Add <link rel='canonical' href='<page url>'> in the page <head>.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 2,000-search gap is about
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Strong Spokane signal — your title and meta both name the city to Google.