Spokane local-SEO audit · prepared for

Sprague Pest Solutions

Sprague has a 5-star profile and 260 reviews. That's a real foundation. But they're ranking #9 for "pest control spokane" — behind spokanepestpro.com, senske.com, and a Reddit thread. A Reddit thread. That's the gap. The homepage title and meta description contain no mention of Spokane. Google can't confirm where Sprague operates, so it defaults to competitors who do. There's also no LocalBusiness schema, which means the structured location data Google looks for simply isn't there. Three H1 tags on the same page split the relevance signal that should be concentrated on one target phrase. Mobile performance compounds all of it. This report shows exactly where those signals need to land — and what fixing them does to the rank.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Sprague Pest Solutions ranks #9 organic
for pest control spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #9 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Sprague Pest Solutions Doesn't

Organic top 3 · “pest control spokane
#1
spokanepestpro.com
Pest Control Services | Spokane Pest Pro | Spokane, WA
Not in our Spokane audit dataset yet. Visit spokanepestpro.com and run a side-by-side compare.
#2
senske.com
Pest Control Service in Spokane, WA
Not in our Spokane audit dataset yet. Visit senske.com and run a side-by-side compare.
#3
reddit.com· directory
Pest Company Recommendations? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spraguepest.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "100 Years - Sprague Pest Solutions"
"Spokane" in meta description
Meta: "100 Years Sprague Pest Solutions 855.805.0755"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
67
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Slow mobile performance
Mobile performance score is 37/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Multiple H1 tags (3)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
Meta description is too short (45 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
2 of 18 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks pest-control by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Pest Controlwe've audited
Rank 4 of 6
#1
Eden Advanced Pest Technologies
edenspokane.com
Does what you don't: Has LocalBusiness structured data
83
/ 100
#2
Pointe Pest Control - Spokane
pointepest.com
Does what you don't: Has LocalBusiness structured data
81
/ 100
#3
EcoTek Pest Control
ecotekinc.com
Does what you don't: Has LocalBusiness structured data
79
/ 100
#4
You
Sprague Pest Solutions
spraguepest.com
Gap to #3: +12 points · Gap to #1: +16
67
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance37 /100
SEO92 /100
Accessibility75 /100
Best practices77 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews260
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag34 chars
Meta description45 chars
H1 count3
Images / missing alt18 / 2
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprq5c8 · 2026-05-30
Sprague Pest Solutions — Spokane SEO audit (67/100) · spokaneseo.app