Sturm Heating & Air Conditioning
Sturm ranks #2 for "HVAC contractor Spokane." That's a real position. A Reddit thread and Yelp page sit above them — neither is a direct competitor, which means the top organic slot for an actual HVAC business is open. 756 reviews at 4.7 stars. The authority is there. The gap is technical. LocalBusiness schema is incomplete, so Google can't confirm the structured signals it needs to rank a local service business with confidence. Thirteen of 18 images have no alt text — that's indexable context left on the table. Mobile performance is slow, and most Spokane searches happen on a phone. The localization foundation is solid — title, meta, and contact details all anchor the site to Spokane correctly. This report shows where fixing the schema, the image tags, and the mobile load time closes the distance to that #1 slot.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.
What the Top 3 Do That Sturm Heating & Air Conditioning Doesn't
Organic top 3 · “HVAC contractor spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where sturmheating.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 3 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks hvac by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.