Spokane local-SEO audit · prepared for

Spokane Personal Injury Lawyer

86
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#2 of 5
The Standing
Spokane Personal Injury Lawyer ranks #2 of 5 Law Firms we track in Spokane.
Rank
Business
1
Note & Kidd PLLC· leader
98140 rev5.0
2
You
9558 rev4.9
3
Spokane competitor
88121 rev4.4
4
Spokane competitor
8639 rev4.9
5
Spokane competitor
85157 rev4.4

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Law Firms field
4 tracked · snapshot July 20, 2026
Median audit score
76field
86
Have LocalBusiness schema
25%field
you do
Median Google reviews
131field
58
Median mobile load
14.8sfield
1.9s

This is the field you're measured against — every Spokane Law Firms we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 3 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Law Firms Reviews
median 131
157
floor 39
Johnson Law Firm, P.C. | Personal Injury & Family Law
you 58
You
58reviews
4.9★ rating
Category leader · Johnson Law Firm, P.C. | Personal Injury & Family Law
157reviews
99 ahead of you
You need 73 more reviews just to reach the Spokane median for Law Firms. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
58
Review rank
#4of 5
58 nowleader Johnson Law Firm, P.C. | Personal Injury & Family Law · 157

You sit at #4 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Law Firms.

Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#4Spokane Personal Injury Lawyernot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

0 costly · 3 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Technical detail · for your developer

    Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  2. Your address and phone aren't where Google looks for them.

    The local pack runs on matching name, address, and phone. A gap here is a reason to rank the shop next door instead.

    Fix: Fill in streetAddress, addressLocality, postalCode, and
    Technical detail · for your developer

    LocalBusiness schema is incomplete — Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal. — Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

  3. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (12/24) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 1,300 searches a month.

That's roughly 25 inbound leadsa month from organic search alone. We haven't mapped Spokane Personal Injury Lawyer's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
Your site loads fast on a phone. Most of Spokane doesn't.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Law Firms
good 2.5s
median 14.8s
0s
Gilbert Law Firm, P.S.
you 1.9s
You
1.9s
clears Google's 2.5s bar
Fastest in Spokane · Gilbert Law Firm, P.S.
2.9s
-1.0s faster than you
You clear Google's 2.5s bar — and most of Spokane doesn't. Only 0 of 4 Law Firmswe measured load this fast. That speed is a ranking edge most of your competitors can't match — hold it.
Layout shift (CLS)0.19
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Spokane Personal Injury Lawyer | Sweetser Law Office"
"Spokane" in meta description
Meta: "Spokane personal injury firm, Sweetser Law Office, is dedicated to he…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance77 /100
SEO100 /100
Accessibility73 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)1.9 s
CLS (shift)0.19
INP (response)
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews58
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag52 chars
Meta description152 chars
H1 count1
Images / missing alt24 / 12
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihy8j · 2026-06-17