Spokane local-SEO audit · prepared for

Therapeutic Connections School of Massage

81
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#3 of 8
The Standing
Therapeutic Connections School of Massage ranks #3 of 8 Massage Therapy we track in Spokane.
Rank
Business
1
THE SPACE | Barefoot Massage Spokane· leader
97263 rev5.0
2
Spokane competitor
9761 rev4.9
3
You
8823 rev4.8
4
Spokane competitor
8578 rev5.0
5
Spokane competitor
8424 rev5.0
6
Spokane competitor
7548 rev5.0
7
Spokane competitor
7033 rev4.9
8
Spokane competitor
6533 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Massage Therapy field
7 tracked · snapshot July 20, 2026
Median audit score
75field
81
Have LocalBusiness schema
29%field
you don't
Median Google reviews
48field
23
Median mobile load
8.8sfield
5.3s

This is the field you're measured against — every Spokane Massage Therapy we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 7 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Massage Therapy Reviews
median 48
263
floor 24
THE SPACE | Barefoot Massage Spokane
you 23
You
23reviews
4.8★ rating
Category leader · THE SPACE | Barefoot Massage Spokane
263reviews
240 ahead of you
You need 25 more reviews just to reach the Spokane median for Massage Therapy. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
23
Review rank
#8of 8
23 nowleader THE SPACE | Barefoot Massage Spokane · 263

You sit at #8 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Massage Therapy.

Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#4Therapeutic Connections School of Massagenot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 2 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google can't read your hours, services, or service area.

    Without structured data, Google guesses what you do — and shows competitors it's more sure about.

    Fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Technical detail · for your developer

    No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

  2. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  3. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 85/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

  4. Your search headline gets cut off mid-word.

    Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.

    Fix: Rewrite the page title to land between 30 and 65 characters
    Technical detail · for your developer

    Title tag is too long (67 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 2,400 searches a month.

That's roughly 48 inbound leadsa month from organic search alone. We haven't mapped Therapeutic Connections School of Massage's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 5.3 seconds for your page — slower than 2 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Massage Therapy
good 2.5s
median 8.8s
0s
Mia's Therapeutic Massage Clinic Spokane
you 5.3s
You
5.3s
2.8s over the 2.5s bar
Fastest in Spokane · Mia's Therapeutic Massage Clinic Spokane
2.8s
2.5s faster than you
2 of 7 Spokane Massage Therapy we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Partial signal — not enough
45/100

Your title names Spokane, but the meta description doesn't reinforce it.

"Spokane" in page title
Title: "Therapeutic Connections School of Massage | Therapist | Spokane, WA"
"Spokane" in meta description
Meta: "Become a licensed massage therapist today in the Therapeutic Connecti…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance53 /100
SEO85 /100
Accessibility88 /100
Best practices77 /100
Core Web Vitals (mobile)
LCP (load)5.3 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews23
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag67 chars
Meta description110 chars
H1 count1
Images / missing alt18 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7ppx · 2026-06-19