Spokane local-SEO audit · prepared for

Teneff Jewelry Inc

Teneff Jewelry has a 4.8 rating and 44 reviews. That's a real foundation. But for "jewelry store spokane," they don't rank in the top 10. Jewelry Design Center, Zales, and Tracy Jewelers are all ahead of them. The site is the reason. One number tells the story: 0 out of 100 on localization. The homepage title and meta description contain no mention of Spokane. Google can't confirm where this business operates. No LocalBusiness schema. No meta description at all. Seven of eleven images have no alt text. That's the gap — and it's structural, not cosmetic. These are signals Google reads before ranking a local business. Right now, most of them are missing. This report shows exactly which fixes move the needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Teneff Jewelry Inc doesn't appear in the top 10 for jewelry store spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Teneff Jewelry Inc Doesn't

Organic top 3 · “jewelry store spokane
#1
jewelrydesigncenter.com
Jewelry Design Center | Spokane, Kennewick & Missoula
Not in our Spokane audit dataset yet. Visit jewelrydesigncenter.com and run a side-by-side compare.
#2
stores.zales.com
Zales - Your Online & Local Jewelry Store - Spokane, WA
Not in our Spokane audit dataset yet. Visit stores.zales.com and run a side-by-side compare.
#3
tracyjewelers.com
Tracy Jewelers: Engagement Rings & Custom Jewelry
Not in our Spokane audit dataset yet. Visit tracyjewelers.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where teneffjewelry.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Home - Teneff Jewelry"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
59
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 3 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
Slow mobile performance
Mobile performance score is 44/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (7/11)
Image alt coverage is below 70%.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 77/100.
Fix:
Polish
Title tag is too short (21 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks jeweler by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Jewelerswe've audited
Rank 6 of 6
#1
Johnson's Custom Jewelry
shopjcjonline.com
Does what you don't: Has LocalBusiness structured data
90
/ 100
#2
Inland Jewelry Buyers
inlandjewelrybuyers.com
Does what you don't: Has LocalBusiness structured data
73
/ 100
#3
Austin's Fine Jewelry
austinsjewelers.com
Does what you don't: Has LocalBusiness structured data
63
/ 100
#4
Wonders Of The World
wondersoftheworldinc.com
Does what you don't: Has LocalBusiness structured data
61
/ 100
#5
Pounder's Jewelry
poundersjewelry.com
Does what you don't: Has LocalBusiness structured data
60
/ 100
#6
You
Teneff Jewelry Inc
teneffjewelry.com
Gap to #5: +1 points · Gap to #1: +31
59
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance44 /100
SEO77 /100
Accessibility79 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews44
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag21 chars
Meta descriptionmissing
H1 count2
Images / missing alt11 / 7
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsi6zc · 2026-05-30