The Chop Shop Barber Co.
That 4.9 rating across 166 reviews is a real asset. Google just can't connect it to Spokane. The homepage title and meta description contain zero location signal. No city name, no neighborhood, nothing. Google doesn't know where this shop operates, so it doesn't rank it for local queries. That's the core problem. "Barbershop Spokane" is the primary query here, and The Chop Shop isn't in the top 10. Thebarbersonline.com, Yelp, and Brickyard Barbershop are all ahead of it. Among the seven Spokane barbershops audited, this site ranks last. The audit found no structured data, no meta description, no sitemap, and no robots.txt. Ten of eleven images are missing alt text. These aren't cosmetic issues — they're signals Google uses to categorize and surface local businesses. The report below maps each gap to a specific fix, starting with the ones that move local rank fastest.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That The Chop Shop Barber Co. Doesn't
Organic top 3 · “barbershop spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where thechopshopbarberco.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 3 material · 3 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
6 above youA separate lens from the SERP positioning above. This ranks barbershop by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.