The Eye Care Team
Ranking #1 organically for "optometrist near me spokane" is real. That's a hard position to earn. But the site is leaving local authority on the table. Spokane shows up in the title tag and almost nowhere else — the meta description and contact markup don't reinforce it, and Google reads that inconsistency as a weak localization signal. Twenty-three of 33 images have no alt text. That's not a cosmetic issue. Those are ranking signals going unread. The 4.3-star GBP with 122 reviews is a solid foundation. It can work harder with the right structural support behind it. This report shows exactly where the localization signal breaks down, which image fields to fill first, and what the four other audited Spokane practices are doing that's closing the composite gap.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.
What the Top 3 Do That The Eye Care Team Doesn't
Organic top 3 · “optometrist near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where theeyecareteam.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks optometry by composite audit score, across the 5 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.