Spokane local-SEO audit · prepared for

Griffin Tavern Kitchen + Taphouse

Griffin Tavern scores highest among the seven Spokane brewery sites audited. That matters. But "brewery taproom spokane" returns Bellwether, Yelp, and Manito Taphouse before Griffin shows up at all — and that's the gap the data explains. Two things are working against the ranking. Mobile load speed is the critical one: slow performance costs crawl budget and kills conversion when someone's searching from a parking lot. The second is structural — 15 H1 tags spread across the site dilute the signal Google uses to read page topic. The localization is already clean. Title, meta, and contact details all confirm Spokane clearly. That foundation holds. Fix the mobile speed and consolidate those headers, and the site has the structural authority to move. The report below shows exactly where the performance is bleeding and which pages carry the duplicate H1 problem.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Griffin Tavern Kitchen + Taphouse doesn't appear in the top 10 for brewery taproom spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Griffin Tavern Kitchen + Taphouse Doesn't

Organic top 3 · “brewery taproom spokane
#1
bellwetherbrewing.net
Bellwether Brewing Co. - Spokane
score67/100
PSI mobile
48/100
Reviews
18
Rating
5.0/5
Schema
Partial
#2
yelp.com· directory
Tap Rooms Spokane, WA - Last Updated May 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
manitotaphouse.com
Manito Tap House - Spokane
Not in our Spokane audit dataset yet. Visit manitotaphouse.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where thegriffintavern.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Must-Try American Restaurant in Spokane | Griffin Tavern"
"Spokane" in meta description
Meta: "Spokane’s newest neighborhood hot spot, The Griffin Tavern Kitchen an…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
80
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 1 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 48/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Multiple H1 tags (15)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
Meta description is too long (275 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks brewery by composite audit score, across the 7 sites we've measured in this vertical.

You're on top

Among Spokane Breweries we've audited, Griffin Tavern Kitchen + Taphouseis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance48 /100
SEO100 /100
Accessibility97 /100
Best practices73 /100
Google Business Profile
Profile existsyes
Rating4.1 / 5
Reviews86
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag56 chars
Meta description275 chars
H1 count15
Images / missing alt24 / 0
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsit0s · 2026-05-30