Spokane local-SEO audit · prepared for

The Pergola Event Venue

Third in the local pack for "wedding venue spokane." That's real visibility. But the sites above them — theknot.com, eventective.com, spokaneclub.org — are directories and established institutions, not direct competitors. The Pergola is holding its own in that company. The structural side tells a different story. A 25/100 localization score means Google is reading the page without a clear Spokane anchor in the title tag — and the title is the first signal it checks. Seventeen of 41 images have no alt text, there are two H1 tags competing for authority on the same page, and mobile load speed is flagging. None of these are abstract. Each one costs crawl weight. The 4.9 rating across 47 reviews is a genuine asset. That trust signal exists — it just isn't fully reinforced by the technical layer beneath it. This report shows the exact fixes, in order of impact.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
The Pergola Event Venue ranks #3 in the local pack
for wedding venue spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: thepergolas509events.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That The Pergola Event Venue Doesn't

Organic top 3 · “wedding venue spokane
#1
theknot.com
Wedding Venues With Prices in Spokane, WA
Not in our Spokane audit dataset yet. Visit theknot.com and run a side-by-side compare.
#2
eventective.com
Wedding Venues in Spokane, WA
Not in our Spokane audit dataset yet. Visit eventective.com and run a side-by-side compare.
#3
spokaneclub.org
spokane weddings
score90/100
PSI mobile
56/100
Reviews
13
Rating
4.5/5
Schema
Full NAP

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where thepergolas509events.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
25/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "The Pergola Event Center"
"Spokane" in meta description
Meta: "Host your dream event at Pergola Events Center in Spokane, WA! With e…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
69
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 3 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 27/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (17/41)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (24 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (320 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks wedding-venue by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Wedding Venueswe've audited
Rank 6 of 6
#1
Chateau Rive
chateaurive.com
Does what you don't: Has complete NAP in schema
82
/ 100
#2
Lavender Manor Weddings & Events
lavendermanor.com
Does what you don't: Has complete NAP in schema
78
/ 100
#3
The Ridge at Greenbluff
theridgeatgreenbluff.com
Does what you don't: Has complete NAP in schema
76
/ 100
#4
Montvale Event Center
montvaleeventcenter.com
Does what you don't: Has complete NAP in schema
71
/ 100
#5
Patsy Clark Mansion
patsyclarkmansion.com
69
/ 100
#6
You
The Pergola Event Venue
thepergolas509events.com
Gap to #5: +0 points · Gap to #1: +13
69
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance27 /100
SEO92 /100
Accessibility98 /100
Best practices77 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews47
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag24 chars
Meta description320 chars
H1 count2
Images / missing alt41 / 17
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsi7ux · 2026-05-30