Spokane local-SEO audit · prepared for

Spokane Alpine Haus

80
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#1 of 6
The Standing
Spokane Alpine Haus ranks #1 of 6 Bike Shops we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
You
901,595 rev4.9
2
Spokane competitor
82100 rev4.7
3
Spokane competitor
72182 rev4.7
4
Spokane competitor
7029 rev3.8
5
Spokane competitor
67161 rev4.6
6
Spokane competitor
66241 rev4.9

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Bike Shops field
5 tracked · snapshot July 20, 2026
Median audit score
56field
80
Have LocalBusiness schema
0%field
you do
Median Google reviews
161field
1,595
Median mobile load
9.0sfield
29.8s

This is the field you're measured against — every Spokane Bike Shops we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Nobody in Spokane is ahead of you on reviews. Defend it.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Bike Shops Reviews
median 161
241
floor 29
Ground Control - Bicycle Service
you 1,595
You
1,595reviews
4.9★ rating
Category leader · Ground Control - Bicycle Service
241reviews
-1,354 ahead of you
You're past the Spokane median for Bike Shops— real ground held. The gap that's left is to Ground Control - Bicycle Service: -1,354 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
1,595
Review rank
#1of 6
1,595 nowleader Ground Control - Bicycle Service · 241

You sit at #1 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Bike Shops.

Organic #5, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#5Spokane Alpine Hausnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 4 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 47/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  2. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #6 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  3. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (37/40) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

  4. Your page sends Google mixed signals about its topic.

    Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.

    Fix: Keep only one H1
    Technical detail · for your developer

    Multiple H1 tags (35) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.

  5. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 85/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 4,400 searches a month.

That's roughly 89 inbound leadsa month from organic search alone. We haven't mapped Spokane Alpine Haus's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 29.8 seconds for your page — slower than 4 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Bike Shops
good 2.5s
median 9.0s
0s
Ground Control - Bicycle Service
you 29.8s
You
29.8s
27.3s over the 2.5s bar
Fastest in Spokane · Ground Control - Bicycle Service
5.1s
24.7s faster than you
4 of 5 Spokane Bike Shops we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.34
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Spokane Alpine Haus | Ski, Snowboard & Bike Shop in Spokane, WA"
"Spokane" in meta description
Meta: "Discover Spokane Alpine Haus—your go-to shop for ski, snowboard, bike…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance47 /100
SEO85 /100
Accessibility85 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)29.8 s
CLS (shift)0.34
INP (response)
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews1595
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag63 chars
Meta description144 chars
H1 count35
Images / missing alt40 / 37
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihyx6 · 2026-06-17