Spokane Locksmith
#2 in the local pack is a real position. Al's Locksmith holds the top spot, and that gap is closeable. Your Spokane signal is the strongest part of this audit — 95/100. Title, meta, and contact details all anchor you locally. That's working. Two things are pulling the score down. Your site runs multiple H1 tags; search engines read that as an ambiguous page signal. Fifteen images, eight without alt text — Google isn't reading those at all. Fix both and you're pushing on a door that's already cracked open. The report below shows exactly which pages carry the duplicate H1s and which images need tags written first.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: thespokanelocksmiths.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Spokane Locksmith Doesn't
Organic top 3 · “locksmith spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where thespokanelocksmiths.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 2 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks locksmith by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.