The Tire Store
Ranking #2 for "tire shop spokane" is real traction. Liberty Tire sits one spot above you, and the gap between you two is technical, not reputational. Your 4.2 stars across 365 reviews is a genuine trust asset. But the page itself is missing an H1 tag and has no structured data — two signals Google uses to confirm what a page is and who it serves. No structured data means Google is guessing at your business type, hours, and location instead of reading them directly. That's a fixable problem. Nine of your 19 images have no alt text, and the site has no sitemap.xml. Those aren't minor oversights — they limit how much of your site Google indexes and understands. Your local signals are strong. Title, meta, and contact details all anchor you to Spokane correctly. This report shows exactly which fixes close the distance to the #1 spot.
1Where You Actually Rank in Spokane
1 cached queryTop-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.
What the Top 3 Do That The Tire Store Doesn't
Organic top 3 · “tire shop spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where thetirestorespokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 3 material · 3 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks tire-shop by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.