Spokane local-SEO audit · prepared for

THIRTY30 Wealth Advisors Spokane Valley, WA

46
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#9 of 9
The Standing
THIRTY30 Wealth Advisors Spokane Valley, WA ranks #9 of 9 Financial Advisors we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Quantum Financial Planning· leader
102180 rev5.0
2
Spokane competitor
817 rev4.4
3
Spokane competitor
804 rev5.0
4
Spokane competitor
755 rev4.2
5
Spokane competitor
741 rev5.0
6
Spokane competitor
7359 rev5.0
7
Spokane competitor
693 rev4.7
···
1 more Spokane Financial Advisors between here and you
9
You
5439 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Financial Advisors field
8 tracked · snapshot July 20, 2026
Median audit score
71field
46
Have LocalBusiness schema
50%field
you don't
Median Google reviews
6field
39
Median mobile load
11.9sfield
13.9s

This is the field you're measured against — every Spokane Financial Advisors we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 2 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Financial Advisors Reviews
median 6
180
floor 1
Quantum Financial Planning
you 39
You
39reviews
5.0★ rating
Category leader · Quantum Financial Planning
180reviews
141 ahead of you
You're past the Spokane median for Financial Advisors— real ground held. The gap that's left is to Quantum Financial Planning: 141 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
39
Review rank
#3of 9
39 nowleader Quantum Financial Planning · 180

You sit at #3 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Financial Advisors.

Organic #7, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#7THIRTY30 Wealth Advisors Spokane Valley, WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

3 costly · 4 material · 3 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  2. Google is writing your search-result preview for you.

    An empty meta description means Google grabs random page text. You're handing your first impression to an algorithm.

    Fix: Add a unique meta description summarizing the page
    Technical detail · for your developer

    Missing meta description — The page has no <meta name="description"> tag. — Add a unique meta description summarizing the page. Include the city and primary service.

  3. Your page never says what it's about.

    The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.

    Fix: Add a single descriptive H1 to the page with the primary keyword
    Technical detail · for your developer

    No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.

  4. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #7 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  5. Your site renders broken on phones.

    Without the mobile setup tag, phones zoom out and text shrinks. Most of your visitors are on phones — and they leave.

    Fix: Add <meta name='viewport' content='width=device-width,
    Technical detail · for your developer

    Missing mobile viewport meta tag — The page has no <meta name="viewport"> tag — mobile rendering will be broken. — Add <meta name='viewport' content='width=device-width, initial-scale=1'> in the page <head>.

  6. Google has no map of your site.

    A sitemap lists every page so Google finds them fast. Without one, new and deep pages can sit unindexed for weeks.

    Fix: Generate a sitemap
    Technical detail · for your developer

    No sitemap.xml — Sitemaps tell Google which pages exist and when they changed. — Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

  7. You're not pointing Google to your pages.

    A robots file is the front door for search crawlers. Without it, Google can miss pages — and the sitemap that lists them.

    Fix: Add a /robots
    Technical detail · for your developer

    No robots.txt file — Search engines look for /robots.txt to discover sitemap location and crawl directives. — Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.

  8. Your links look like spam when shared.

    Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.

    Fix: Add og:title, og:description, og:image, og:url meta tags to the
    Technical detail · for your developer

    No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.

  9. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

  10. Google may be splitting your page's credit in two.

    Tracking links and duplicate URLs can look like separate pages to Google. A canonical tag keeps all the ranking credit on one.

    Fix: Add <link rel='canonical' href='<page url>'> in the page <head>
    Technical detail · for your developer

    No canonical tag — Self-referential canonical tags prevent duplicate content issues from tracking parameters. — Add <link rel='canonical' href='<page url>'> in the page <head>.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 1,100 searches a month.

That's roughly 23 inbound leadsa month from organic search alone. We haven't mapped THIRTY30 Wealth Advisors Spokane Valley, WA's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 13.9 seconds for your page — slower than 4 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Financial Advisors
good 2.5s
median 11.9s
0s
Ten Capital
you 13.9s
You
13.9s
11.4s over the 2.5s bar
Fastest in Spokane · Ten Capital
5.2s
8.8s faster than you
4 of 8 Spokane Financial Advisors we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.16
Spokane signal · local-anchor audit
Spokane localization signal
Partial signal — not enough
45/100

Your title names Spokane, but the meta description doesn't reinforce it.

"Spokane" in page title
Title: "THIRTY30 Wealth Advisors Spokane Valley, WA"
"Spokane" in meta description
Meta description is missing entirely.
Raw signals · supporting measurements
PageSpeed (mobile)
Performance53 /100
SEO92 /100
Accessibility97 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)13.9 s
CLS (shift)0.16
INP (response)
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews39
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag43 chars
Meta descriptionmissing
H1 count0
Images / missing alt0 / 0
robots.txtno
sitemap.xmlno
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7tno · 2026-06-19