The Tin Roof
399 reviews at 4.7 stars. That's real customer trust, and it shows. The organic rank tells a different story. "Furniture store Spokane" puts The Tin Roof at #6, behind morfurniture.com, spokanefurniture.com, and walkersfurniture.com. Three competitors between you and the top result. That's the gap. The audit score lands at 71/100 — second among six Spokane furniture sites audited. Solid foundation. But two specific things are holding the rank down. Google reads the page title first to confirm location relevance. The Tin Roof's title doesn't anchor Spokane. That's a localization signal score of 25/100. The fix is structural, not guesswork. No LocalBusiness schema means Google is inferring your business type and location instead of reading it directly from the page. Inference loses to declaration. This report shows exactly where to add it.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #6 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That The Tin Roof Doesn't
Organic top 3 · “furniture store spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where tinrooffurniture.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks furniture by composite audit score, across the 6 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.