Spokane local-SEO audit · prepared for

Custom Tattoos in Spokane

77
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#2 of 8
The Standing
Custom Tattoos in Spokane ranks #2 of 8 Tattoo Studios we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
Main Ave Tattoo· leader
92139 rev5.0
2
You
87148 rev4.9
3
Spokane competitor
86523 rev4.7
4
Spokane competitor
85597 rev5.0
5
Spokane competitor
82320 rev4.9
6
Spokane competitor
81208 rev4.7
7
Spokane competitor
71966 rev4.9
8
Spokane competitor
49239 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Tattoo Studios field
7 tracked · snapshot July 20, 2026
Median audit score
71field
77
Have LocalBusiness schema
57%field
you do
Median Google reviews
320field
148
Median mobile load
9.0sfield
14.2s

This is the field you're measured against — every Spokane Tattoo Studios we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 6 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Tattoo Studios Reviews
median 320
966
floor 139
Anchored Art Tattoo
you 148
You
148reviews
4.9★ rating
Category leader · Anchored Art Tattoo
966reviews
818 ahead of you
You need 172 more reviews just to reach the Spokane median for Tattoo Studios. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
148
Review rank
#7of 8
148 nowleader Anchored Art Tattoo · 966

You sit at #7 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Tattoo Studios.

Organic #8, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#8Custom Tattoos in Spokanenot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

2 costly · 1 material · 2 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You don't show up where local buyers look first.

    The map's top results capture most local searches, and you're not in them. The fix is foundational: profile, schema, and on-page basics.

    Fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.

    Technical detail · for your developer

    Outside the top results (organic #8) — The site does not rank in the top 7 organic results for its primary local query. — Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.

  2. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN
    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 46/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  3. Your address and phone aren't where Google looks for them.

    The local pack runs on matching name, address, and phone. A gap here is a reason to rank the shop next door instead.

    Fix: Fill in streetAddress, addressLocality, postalCode, and
    Technical detail · for your developer

    LocalBusiness schema is incomplete — Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal. — Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

  4. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too long (259 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

  5. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images
    Technical detail · for your developer

    1 of 7 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 3,500 searches a month.

That's roughly 70 inbound leadsa month from organic search alone. We haven't mapped Custom Tattoos in Spokane's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 14.2 seconds for your page — slower than 3 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Tattoo Studios
good 2.5s
median 9.0s
0s
Mom's Custom Tattoo & Body Piercing
you 14.2s
You
14.2s
11.7s over the 2.5s bar
Fastest in Spokane · Mom's Custom Tattoo & Body Piercing
7.0s
7.2s faster than you
3 of 5 Spokane Tattoo Studios we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Custom Tattoos in Spokane | The Missing Piece Tattoo Studio"
"Spokane" in meta description
Meta: "The Missing Piece Tattoo Studio in Spokane, WA, offers custom tattoos…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance46 /100
SEO92 /100
Accessibility96 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)14.2 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews148
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag59 chars
Meta description259 chars
H1 count1
Images / missing alt7 / 1
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql95qp · 2026-06-19