Toby's Body & Fender
#3 organic for "auto body shop spokane" is a real position. Most shops never get there. But Yelp owns #1, and American Way Collision sits at #2 — both blocking the click volume that goes to the top result. The gap between third and first isn't effort. It's structure. Two things are holding the ranking down. No JSON-LD structured data means Google is reading the page without a roadmap — it has to guess what Toby's is, where it operates, and what it does. Eleven of 30 images have no alt text, so a third of the visual content is invisible to search crawlers. The 4.8 rating across 106 reviews is a real asset. So is the localization score — title, meta, and contact details are all aligned, which is why the site ranks 3rd out of 8 audited Spokane body shops at all. This report shows exactly where to add structured data, which images need alt text first, and what closing those two gaps is likely to move.
1Where You Actually Rank in Spokane
1 cached queryTop-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.
What the Top 3 Do That Toby's Body & Fender Doesn't
Organic top 3 · “auto body shop spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where tobysbodyandfender.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks body-shop by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.