Spokane local-SEO audit · prepared for

Uprise Brewing Co.

Uprise holds the #2 spot in the local pack for "brewery taproom spokane." That's real traction. But Bellwether is sitting above them, and the audit shows exactly why the gap exists. No H1 tag. Google reads that first on a page, and there isn't one. Combined with a page title that doesn't anchor Spokane, the localization signal scores 25 out of 100. That's the structural problem. Mobile performance is slow. Most taproom searches happen on a phone, blocks away, right now. A slow load loses that customer before the page renders. The LocalBusiness schema is incomplete. That's the data layer Google uses to confirm what you are and where you are — missing fields mean missed confidence. 4.6 stars across 266 reviews is a strong foundation. The report below shows the specific fixes that convert that reputation into a higher rank.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Uprise Brewing Co. ranks #2 in the local pack
for brewery taproom spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: uprisebeer.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Uprise Brewing Co. Doesn't

Organic top 3 · “brewery taproom spokane
#1
bellwetherbrewing.net
Bellwether Brewing Co. - Spokane
score67/100
PSI mobile
48/100
Reviews
18
Rating
5.0/5
Schema
Partial
#2
yelp.com· directory
Tap Rooms Spokane, WA - Last Updated May 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
manitotaphouse.com
Manito Tap House - Spokane
Not in our Spokane audit dataset yet. Visit manitotaphouse.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where uprisebeer.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
25/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "Uprise Brewing Co."
"Spokane" in meta description
Meta: "Spokane, Washington based brewery serving award-winning beer and scra…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
73
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Critical
Slow mobile performance
Mobile performance score is 49/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Polish
Title tag is too short (18 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
3 of 33 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks brewery by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Brewerieswe've audited
Rank 4 of 7
#1
Griffin Tavern Kitchen + Taphouse
thegriffintavern.com
Does what you don't: Has a clear H1
80
/ 100
#2
Hat Trick Brewing
hattrickbrewingspokane.com
Does what you don't: Has a clear H1
78
/ 100
#3
Whistle Punk Brewing Downtown
whistlepunkbrewing.com
Does what you don't: Has a clear H1
76
/ 100
#4
You
Uprise Brewing Co.
uprisebeer.com
Gap to #3: +3 points · Gap to #1: +7
73
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance49 /100
SEO100 /100
Accessibility100 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.6 / 5
Reviews266
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag18 chars
Meta description148 chars
H1 count0
Images / missing alt33 / 3
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpso97c · 2026-05-30