Spokane local-SEO audit · prepared for

Valente Chiropractic and Massage

59
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#8 of 8
The Standing
Valente Chiropractic and Massage ranks #8 of 8 Chiropractors we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Built To Move Chiropractic and Sports Rehabilitation· leader
95321 rev5.0
2
Spokane competitor
94131 rev4.9
3
Spokane competitor
9176 rev4.9
4
Spokane competitor
86150 rev4.8
5
Spokane competitor
82715 rev4.9
6
Spokane competitor
75168 rev4.8
7
Spokane competitor
75226 rev4.9
8
You
59 rev

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Chiropractors field
7 tracked · snapshot July 20, 2026
Median audit score
75field
59
Have LocalBusiness schema
57%field
you don't
Median Google reviews
168field
Median mobile load
9.8sfield
5.8s

This is the field you're measured against — every Spokane Chiropractors we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Your review footprint is invisible on the signal customers check first.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Chiropractors Reviews
median 168
715
floor 76
Fourth Ave. Chiropractic & Massage
You
reviews
no rating on file
Category leader · Fourth Ave. Chiropractic & Massage
715reviews
the bar to clear
You need 168 more reviews just to reach the Spokane median for Chiropractors. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
0
Review rank
#8of 8
0 nowleader Fourth Ave. Chiropractic & Massage · 715

You sit at #8 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Chiropractors.

Organic #3, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#3Valente Chiropractic and Massagenot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

3 costly · 0 material · 5 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're invisible on the map.

    No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.

    Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Technical detail · for your developer

    No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

  2. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address,
    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  3. Your page never says what it's about.

    The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.

    Fix: Add a single descriptive H1 to the page with the primary keyword
    Technical detail · for your developer

    No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.

  4. Your search headline gets cut off mid-word.

    Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.

    Fix: Rewrite the page title to land between 30 and 65 characters
    Technical detail · for your developer

    Title tag is too long (81 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

  5. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too long (165 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

  6. Your links look like spam when shared.

    Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.

    Fix: Add og:title, og:description, og:image, og:url meta tags to the
    Technical detail · for your developer

    No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.

  7. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

  8. Google may be splitting your page's credit in two.

    Tracking links and duplicate URLs can look like separate pages to Google. A canonical tag keeps all the ranking credit on one.

    Fix: Add <link rel='canonical' href='<page url>'> in the page <head>
    Technical detail · for your developer

    No canonical tag — Self-referential canonical tags prevent duplicate content issues from tracking parameters. — Add <link rel='canonical' href='<page url>'> in the page <head>.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 520 searches a month.

That's roughly 10 inbound leadsa month from organic search alone. We haven't mapped Valente Chiropractic and Massage's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 5.8 seconds for your page — slower than 1 Spokane competitor.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Chiropractors
good 2.5s
median 9.8s
0s
Valente Chiropractic
you 5.8s
You
5.8s
3.3s over the 2.5s bar
Fastest in Spokane · Valente Chiropractic
5.5s
0.3s faster than you
1 of 6 Spokane Chiropractors we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Valente Chiropractic and Massage - Chiropractic and Massage in Spokan…"
"Spokane" in meta description
Meta: "Experience award winning chiropractic care at Valente Chiropractic an…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance71 /100
SEO100 /100
Accessibility100 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)5.8 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsno
Rating
Reviews
Hours publishedno
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag81 chars
Meta description165 chars
H1 count0
Images / missing alt6 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqifyby · 2026-06-17