Gilbert Law Firm, P.S.
#2 in the local pack. That's real. Maxey Law holds the top spot right now, and the gap between you and them is structural — not a matter of reputation. Gilbert Law carries a 4.9 rating on 39 reviews, which is strong raw material. The problem is the site isn't telling Google what the GBP already knows. No LocalBusiness schema, a duplicate H1, and a localization score of 40/100 mean Spokane signals are thin past the title tag. Search engines read structure first. What's missing here is the scaffolding that confirms location and relevance across the full page. This report shows exactly where those signals break down — and what fixing them does to your position among the seven Spokane law firms audited.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: wagilbert.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Gilbert Law Firm, P.S. Doesn't
Organic top 3 · “law firm near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where wagilbert.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks law by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.