Spokane local-SEO audit · prepared for

Warhorse Karate • Jiu Jitsu

#2 in Spokane out of 8 audited martial-arts schools. That's a real position. The local pack puts Warhorse at #2 for "martial arts school spokane" — visible, competitive, ahead of most of the market. Organic is a different story: #8, behind Lotus Academy, Spokane Karate, and a Yelp page. That gap has a specific cause. Google reads your page title before anything else. Warhorse's title doesn't anchor Spokane. The localization signal scores 25/100 — some signal present, but not enough to close ground on the organic leaders. Add a missing H1 and no LocalBusiness schema, and the page is giving Google less structure than the sites ranking above it. The 4.8 rating across 47 reviews is genuine leverage. That trust isn't translating into organic rank yet because the technical signals aren't reinforcing it. This report shows exactly where to close the gap — starting with the three fixes that move organic rank fastest.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Warhorse Karate • Jiu Jitsu ranks #8 organic · #2 in the local pack
for martial arts school spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: warhorsekaratejiujitsu.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Warhorse Karate • Jiu Jitsu Doesn't

Organic top 3 · “martial arts school spokane
#1
spokanelotusacademy.com
Martial Arts | Lotus Martial Arts Academy | Spokane, WA
score68/100
PSI mobile
43/100
Reviews
10
Rating
5.0/5
Schema
None
#2
spokanekarate.com
Spokane Karate Center: Goju-Ryu Karate & Jiu-Jitsu Classes
score66/100
PSI mobile
57/100
Reviews
24
Rating
5.0/5
Schema
None
#3
yelp.com· directory
THE BEST 10 Martial Arts in SPOKANE, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where warhorsekaratejiujitsu.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
25/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "Warhorse Karate • Jiu Jitsu"
"Spokane" in meta description
Meta: "Karate and Jiu Jitsu for kids, teens and adults in Spokane and surrou…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
71
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

3 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Critical
Slow mobile performance
Mobile performance score is null/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Most images missing alt text (9/15)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (27 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (182 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks martial-arts by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Martial Artswe've audited
Rank 2 of 8
#1
Peaceful Mind Wing Chun
peacefulmindwingchun.com
Does what you don't: Has LocalBusiness structured data
95
/ 100
#2
You
Warhorse Karate • Jiu Jitsu
warhorsekaratejiujitsu.com
Gap to #1: +24 points
71
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance /100
SEO100 /100
Accessibility94 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews47
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag27 chars
Meta description182 chars
H1 count0
Images / missing alt15 / 9
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpvib2f · 2026-06-01
Warhorse Karate • Jiu Jitsu — Spokane SEO audit (71/100) · spokaneseo.app