Spokane local-SEO audit · prepared for

Werschler Aesthetics

Werschler Aesthetics has a real foundation here. A 4.8 rating across 180 reviews is hard to build and easy to waste if the site isn't pulling its weight in search. On "medical spa spokane," they're not in the top 10. Crafted Beauty, Yelp, and The Lab hold the first three spots. That's the gap. The local signals are strong — 95 out of 100. Title tags, meta, contact details all anchor the site to Spokane correctly. Google can read where they are. The issue is elsewhere. Mobile performance is slow. That's a direct ranking factor, and it's the first thing this report flags. Two H1 tags split the page's topical signal instead of concentrating it. Thirteen of 31 images are missing alt text — that's unread content, invisible to search engines. Fix those three things, and the site earns the rank the reviews already justify. This report shows exactly where to start.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Werschler Aesthetics doesn't appear in the top 10 for medical spa spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Werschler Aesthetics Doesn't

Organic top 3 · “medical spa spokane
#1
craftedbeauty.com
Crafted Beauty Med Spa | Botox, Facials & Skincare in ...
score90/100
PSI mobile
32/100
Reviews
648
Rating
5.0/5
Schema
Full NAP
#2
yelp.com· directory
THE BEST 10 MEDICAL SPAS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
thelabaw.com
Spokane's Inclusive Medical Spa and Wellness Clinic
Not in our Spokane audit dataset yet. Visit thelabaw.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where werschleraesthetics.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane's #1 Award Winning Med-Spa | Werschler Aesthetics"
"Spokane" in meta description
Meta: "Werschler Aesthetics is Spokane's most trusted medical spa offering B…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
76
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 38/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (13/31)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks med-spa by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Medical Spaswe've audited
Rank 4 of 8
#1
Crafted Beauty
craftedbeauty.com
90
/ 100
#2
Odara Medical Spa
odaramedicalspa.com
85
/ 100
#3
SkinWell + Co.
skinwell.co
84
/ 100
#4
You
Werschler Aesthetics
werschleraesthetics.com
Gap to #3: +8 points · Gap to #1: +14
76
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance38 /100
SEO92 /100
Accessibility92 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews180
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag57 chars
Meta description135 chars
H1 count2
Images / missing alt31 / 13
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpugcj4 · 2026-06-01
Werschler Aesthetics — Spokane SEO audit (76/100) · spokaneseo.app