Spokane local-SEO audit · prepared for

West Wind Kennels

224 reviews and a 4.3 rating — that's a real trust base. Google isn't seeing it. For "pet boarding kennel Spokane," West Wind Kennels doesn't place in the top 10. Free Range Boarding, Play N Stay, and Marcinda Kennels all rank above them. The gap isn't reputation. It's structure. Three things are missing that Google reads before anything else: an H1 tag, a meta description, and LocalBusiness schema. No Spokane signal appears in the homepage title or meta. The site doesn't tell Google where it operates. That's a fixable problem. Among the eight Spokane pet-boarding sites audited here, West Wind ranks seventh. This report shows the specific structural changes — schema, title tags, on-page signals — that close that distance.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
West Wind Kennels doesn't appear in the top 10 for pet boarding kennel spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That West Wind Kennels Doesn't

Organic top 3 · “pet boarding kennel spokane
#1
freerangeboarding.com
Free Range Boarding | Dog Boarding | Spokane, WA
score75/100
PSI mobile
50/100
Reviews
122
Rating
4.8/5
Schema
None
#2
playnstay.com
Play N Stay
score68/100
PSI mobile
52/100
Reviews
407
Rating
4.8/5
Schema
None
#3
marcindakennels.com
Marcinda Kennel Home - Pet Boarding | Spokane, WA ...
score72/100
PSI mobile
76/100
Reviews
60
Rating
4.8/5
Schema
Partial

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where westwindkennels.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Home | Westwindkennels"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
65
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 31, 2026.

4Diagnosis & Prescription

3 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 85/100.
Fix:
Polish
Title tag is too short (23 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
1 of 5 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

6 above you

A separate lens from the SERP positioning above. This ranks pet-boarding by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Pet Boardingwe've audited
Rank 7 of 8
#1
Paradise Pet Resort
paradisepetresort.pet
Does what you don't: Has LocalBusiness structured data
82
/ 100
#2
Updawg Pet Hotel & Daycare
updawgpethotel.com
Does what you don't: Has LocalBusiness structured data
79
/ 100
#3
Free Range Boarding
freerangeboarding.com
Does what you don't: Has a meta description
75
/ 100
#4
Marcinda Kennels
marcindakennels.com
Does what you don't: Has LocalBusiness structured data
72
/ 100
#5
Auntie Lindas
petboardingspokane.com
Does what you don't: Has a meta description
69
/ 100
#6
Play N Stay
playnstay.com
Does what you don't: Has LocalBusiness structured data
68
/ 100
#7
You
West Wind Kennels
westwindkennels.com
Gap to #6: +3 points · Gap to #1: +17
65
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance93 /100
SEO85 /100
Accessibility90 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.3 / 5
Reviews224
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag23 chars
Meta descriptionmissing
H1 count0
Images / missing alt5 / 1
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmptzp6t · 2026-05-31