Spokane local-SEO audit · prepared for

Wheel Sport South

Wheel Sport South ranks #1 for "bike shop spokane." That's real. But a 69/100 audit score with zero structured data means Google is reading your page without the context that reinforces a top ranking. No JSON-LD tells the search engine nothing explicit about your business type, location, or hours — it infers instead of confirms. That's a fragile position. Your mobile performance is the second exposure. Slow load times push bounce rates up and Google's crawl quality down, both quietly working against you. The 4.7 rating across 100 reviews is a genuine asset. Your local signals — title tags, meta, contact details — already anchor the site to Spokane well, scoring 75/100 there. The fix isn't starting over. It's closing two specific gaps. This report shows exactly where the structured data is missing and what the mobile performance numbers look like, so you know what to fix first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Wheel Sport South ranks #1 organic
for bike shop spokane

Top-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.

What the Top 3 Do That Wheel Sport South Doesn't

Organic top 3 · “bike shop spokane
#1
wheelsportbikes.comYou
Wheel Sport Bicycles | Spokane, WA
score69/100
PSI mobile
44/100
Reviews
100
Rating
4.7/5
Schema
None
#2
northdivision.com
North Division & Hillyard Bicycle | Spokane, WA
score60/100
PSI mobile
42/100
Reviews
182
Rating
4.7/5
Schema
None
#3
thebikehub.com
The Bike Hub - We are your bike shop.
Not in our Spokane audit dataset yet. Visit thebikehub.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where wheelsportbikes.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Wheel Sport Bicycles | Spokane, WA"
"Spokane" in meta description
Meta: "Wheel Sport Bicycles is a family owned bicycle sales and service comp…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
69
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

2 critical · 0 material · 1 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Slow mobile performance
Mobile performance score is 44/100. Google uses mobile speed as a ranking factor.
Fix:
Polish
Meta description is too long (195 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks bike-shop by composite audit score, across the 5 sites we've measured in this vertical.

You're on top

Among Spokane Bike Shops we've audited, Wheel Sport Southis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance44 /100
SEO100 /100
Accessibility94 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews100
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag34 chars
Meta description195 chars
H1 count1
Images / missing alt40 / 0
robots.txtyes
sitemap.xmlyes

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpujne9 · 2026-06-01