Spokane local-SEO audit · prepared for

With Love, Heather

Strong local presence. The 4.9 rating and top-5 organic rank on "photographer spokane" are real assets — most photographers in this market aren't close. But three sites sit above you, and two of them aren't even photographers. Yelp and Instagram are pulling organic spots your content should own. That's the gap. The report shows two specific reasons why. Your page has no H1 tag — Google is reading the page without a clear subject line. Mobile load speed compounds that: slow pages lose ranking weight, especially on competitive queries. One more thing is quietly costing you. Your LocalBusiness schema is incomplete, so Google can't fully verify what you do and where. Fix that, and your existing 75/100 localization signal gets more traction. Third out of seven audited Spokane photographers is a real position. The report shows exactly what's holding you from first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
With Love, Heather ranks #4 organic · #2 in the local pack
for photographer spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: withlove-heather.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That With Love, Heather Doesn't

Organic top 3 · “photographer spokane
#1
kcengland.com
KC England Photography | Spokane Photographer
Not in our Spokane audit dataset yet. Visit kcengland.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 Photographers in SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
instagram.com· directory
Spokane Photographer (@kcenglandphotography)
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where withlove-heather.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "With Love, Heather | Spokane Maternity & Newborn photographer"
"Spokane" in meta description
Meta: "Spokane Washington Maternity and Family Photographer Photographer foc…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
72
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Critical
Slow mobile performance
Mobile performance score is 49/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Polish
5 of 23 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks photographer by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Photographerswe've audited
Rank 3 of 7
#1
Heads and Tails Photography
headsandtailsphoto.com
Does what you don't: Has a clear H1
83
/ 100
#2
Jaime Denise Photography
jaimedenisephotography.com
Does what you don't: Has a clear H1
81
/ 100
#3
You
With Love, Heather
withlove-heather.com
Gap to #2: +9 points · Gap to #1: +11
72
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance49 /100
SEO92 /100
Accessibility90 /100
Best practices92 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews47
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag61 chars
Meta description135 chars
H1 count0
Images / missing alt23 / 5
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsoc6h · 2026-05-30