Spokane local-SEO audit · prepared for

Wonder Weed

52
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Live Google Position

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The local pack · locked

We know exactly where Wonder Weed lands in Google's local 3-pack for Spokane Dispensaries.

Who's in it, who's one spot outside, and the single move that closes the gap. It's sitting behind the sign-in.

#1hidden
#2hidden
#3hidden
Wonder Weedyour spot
One Google sign-in. No card, no pitch.

2What to Fix, in Order of What It Costs

5 costly · 2 material · 3 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Your rating is scaring off clicks.

    A star rating under 4.0 reads as a warning. People scroll past it to the next shop, even when you'd do the better job.

    Fix: Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.

    Technical detail · for your developer

    Google rating is 3.5/5 — Average rating below 4.0 hurts the local-pack click-through dramatically. — Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.

  2. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address,
    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  3. Google is writing your search-result preview for you.

    An empty meta description means Google grabs random page text. You're handing your first impression to an algorithm.

    Fix: Add a unique meta description summarizing the page
    Technical detail · for your developer

    Missing meta description — The page has no <meta name="description"> tag. — Add a unique meta description summarizing the page. Include the city and primary service.

  4. Your page never says what it's about.

    The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.

    Fix: Add a single descriptive H1 to the page with the primary keyword
    Technical detail · for your developer

    No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.

  5. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN
    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 45/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  6. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (17/17) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

  7. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 85/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

  8. Your search headline gets cut off mid-word.

    Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.

    Fix: Rewrite the page title to land between 30 and 65 characters
    Technical detail · for your developer

    Title tag is too short (11 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

  9. Your links look like spam when shared.

    Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.

    Fix: Add og:title, og:description, og:image, og:url meta tags to the
    Technical detail · for your developer

    No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.

  10. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Spokane signal · local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

Neither your title nor meta description names Spokane. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Wonder Weed"
"Spokane" in meta description
Meta description is missing entirely.
Raw signals · supporting measurements
PageSpeed (mobile)
Performance45 /100
SEO85 /100
Accessibility89 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)23.6 s
CLS (shift)0.22
INP (response)137 ms
Google Business Profile
Profile existsyes
Rating3.5 / 5
Reviews15
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag11 chars
Meta descriptionmissing
H1 count0
Images / missing alt17 / 17
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqidodh · 2026-06-17