Spokane local-SEO audit · prepared for

WOODEN CITY SPOKANE

68
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Live Google Position

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The local pack · locked

You're not in Google's local 3-pack for Spokane Restaurants.

Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#4WOODEN CITY SPOKANEnot in pack
One Google sign-in. No card, no pitch.

2What to Fix, in Order of What It Costs

3 costly · 3 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google can't read your hours, services, or service area.

    Without structured data, Google guesses what you do — and shows competitors it's more sure about.

    Fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Technical detail · for your developer

    No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

  2. Google is writing your search-result preview for you.

    An empty meta description means Google grabs random page text. You're handing your first impression to an algorithm.

    Fix: Add a unique meta description summarizing the page
    Technical detail · for your developer

    Missing meta description — The page has no <meta name="description"> tag. — Add a unique meta description summarizing the page. Include the city and primary service.

  3. Your page never says what it's about.

    The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.

    Fix: Add a single descriptive H1 to the page with the primary keyword
    Technical detail · for your developer

    No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.

  4. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  5. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (6/6) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

  6. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 85/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

  7. Your search headline gets cut off mid-word.

    Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.

    Fix: Rewrite the page title to land between 30 and 65 characters
    Technical detail · for your developer

    Title tag is too short (19 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Spokane signal · local-anchor audit
Spokane localization signal
Partial signal — not enough
45/100

Your title names Spokane, but the meta description doesn't reinforce it.

"Spokane" in page title
Title: "WOODEN CITY SPOKANE"
"Spokane" in meta description
Meta description is missing entirely.
Raw signals · supporting measurements
PageSpeed (mobile)
Performance57 /100
SEO85 /100
Accessibility100 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)12.4 s
CLS (shift)0.00
INP (response)66 ms
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews892
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag19 chars
Meta description0 chars
H1 count0
Images / missing alt6 / 6
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqifsax · 2026-06-17