Spokane local-SEO audit · prepared for

Spokane Wedding Photographer

65
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#7 of 8
The Standing
Spokane Wedding Photographer ranks #7 of 8 Photographers we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Heads and Tails Photography· leader
95201 rev5.0
2
Spokane competitor
93152 rev5.0
3
Spokane competitor
8247 rev4.9
4
Spokane competitor
79101 rev5.0
5
Spokane competitor
7442 rev5.0
6
Spokane competitor
6762 rev5.0
7
You
65 rev
8
Spokane competitor
6451 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Photographers field
7 tracked · snapshot July 20, 2026
Median audit score
67field
65
Have LocalBusiness schema
29%field
you don't
Median Google reviews
62field
Median mobile load
6.3sfield
14.7s

This is the field you're measured against — every Spokane Photographers we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Your review footprint is invisible on the signal customers check first.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Photographers Reviews
median 62
201
floor 42
Heads and Tails Photography
You
reviews
no rating on file
Category leader · Heads and Tails Photography
201reviews
the bar to clear
You need 62 more reviews just to reach the Spokane median for Photographers. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
0
Review rank
#8of 8
0 nowleader Heads and Tails Photography · 201

You sit at #8 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Photographers.

Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#4Spokane Wedding Photographernot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

2 costly · 2 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're invisible on the map.

    No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.

    Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Technical detail · for your developer

    No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

  2. Google can't read your hours, services, or service area.

    Without structured data, Google guesses what you do — and shows competitors it's more sure about.

    Fix: Add a LocalBusiness or category-specific subtype (Restaurant,
    Technical detail · for your developer

    No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

  3. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  4. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (8/19) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 3,700 searches a month.

That's roughly 74 inbound leadsa month from organic search alone. We haven't mapped Spokane Wedding Photographer's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 14.7 seconds for your page — slower than 6 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Photographers
good 2.5s
median 6.3s
0s
Crystal Madsen Photography
you 14.7s
You
14.7s
12.2s over the 2.5s bar
Fastest in Spokane · Crystal Madsen Photography
3.0s
11.8s faster than you
6 of 7 Spokane Photographers we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Responsiveness (INP)66ms
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Spokane Wedding Photographer - Zach Nichols Photography"
"Spokane" in meta description
Meta: "Zach Nichols is a wedding photographer in Spokane, WA who specializes…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance57 /100
SEO100 /100
Accessibility98 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)14.7 s
CLS (shift)0.00
INP (response)66 ms
Google Business Profile
Profile existsno
Rating
Reviews
Hours publishedno
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag55 chars
Meta description113 chars
H1 count1
Images / missing alt19 / 8
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihuaz · 2026-06-17
Spokane Wedding Photographer — Spokane SEO audit (65/100) · spokaneseo.app