Spokane local-SEO audit · prepared for

Zerorez Spokane

zerorez.com·Carpet Cleaning·Spokane Valley, WA

Ranking #3 for "carpet cleaning service spokane" is real traction. But two sites sit above you — a national chain and a directory — and both are beatable with the right signals in place. That's the gap. Your Google Business Profile is carrying most of the weight here: 4.8 stars across 8,059 reviews is a strong trust asset. The problem is your homepage doesn't back it up structurally. Spokane scores a 0 on localization — your title and meta description don't mention the city, so Google is inferring your service area instead of reading it clearly. No structured data, no robots.txt. Both fixable. Among the seven Spokane carpet-cleaning sites audited, yours scores 66 out of 100 and ranks sixth competitively. The report ahead shows exactly which technical items close that distance.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Zerorez Spokane ranks #3 organic
for carpet cleaning service spokane

Top-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.

What the Top 3 Do That Zerorez Spokane Doesn't

Organic top 3 · “carpet cleaning service spokane
#1
stanleysteemer.com
Carpet Cleaning Services & More in Spokane, WA
Not in our Spokane audit dataset yet. Visit stanleysteemer.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 CARPET CLEANING IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
zerorez.comYou
Carpet Cleaning Spokane Valley
score66/100
PSI mobile
64/100
Reviews
8,059
Rating
4.8/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where zerorez.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "The Most Recommended Carpet Cleaner | Zerorez Carpet Cleaning"
"Spokane" in meta description
Meta: "Zerorez Carpet Cleaning is the most recommended carpet cleaner in the…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
66
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Material
No robots.txt file
Search engines look for /robots.txt to discover sitemap location and crawl directives.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks carpet-cleaning by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Carpet Cleaningwe've audited
Rank 6 of 7
#1
Clean Customs Carpet Cleaning
cleancustoms.com
Does what you don't: Publishes structured data
81
/ 100
#2
VacTech Carpet & Upholstery Cleaning Services
vactechservices.com
Does what you don't: Publishes structured data
81
/ 100
#3
Allklean Water Removal and Carpet Cleaning
callallklean.com
Does what you don't: Publishes structured data
72
/ 100
#4
CleanCo Carpet & Air Duct Cleaning
cleanco-wa.com
Does what you don't: Publishes structured data
71
/ 100
#5
Fiber Clean, Inc.
spokanefiberclean.com
Does what you don't: Publishes structured data
68
/ 100
#6
You
Zerorez Spokane
zerorez.com
Gap to #5: +2 points · Gap to #1: +15
66
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance64 /100
SEO100 /100
Accessibility95 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews8059
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag61 chars
Meta description126 chars
H1 count1
Images / missing alt36 / 1
robots.txtno
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsg7cw · 2026-05-30
Zerorez Spokane — Spokane SEO audit (66/100) · spokaneseo.app