Alpine Orthopaedic & SpineLocal SEO report · Spokane Physical Therapy

alpineorthospine.com 1123 N Evergreen Rd, Spokane Valley, WA 99216Measured October 2, 2026

Score

71/100

Below the Spokane Physical Therapy median of 79

Where Alpine Orthopaedic & Spine sits among 9 Spokane Physical Therapy businesses
Business	Score
Physical Therapy Associates	85
Spokane Physical Therapy site 2	85
Spokane Physical Therapy site 3	83
Spokane Physical Therapy site 4	80
Spokane Physical Therapy site 5	79
Spokane Physical Therapy site 6	78
Spokane Physical Therapy site 7	75
Spokane Physical Therapy site 8	73
You	71
Median	79

Alpine Orthopaedic & Spine scores 71 out of 100, below the Spokane Physical Therapy median of 79. Biggest gap: Speed & Google checklist, 14 of 25 points.

Google rank#3in search"physical therapy clinic spokane"Reviews202reviews4.4 stars · Spokane median 202 Phone load8.3 slab testGood is 2.5 s or less · median 13 s

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Where the points go

71 of 100

Behind the Spokane Physical Therapy median on Speed & Google checklist, Page basics, Crawlability and Google Business Profile.

Points by part of the score
Part of the score	You	Spokane Physical Therapy median	Best in the field	Points available
Speed & Google checklist	14	18	21	25
Page basics	21	22	25	25
Business info for Google	5	5	15	15
Crawlability	7	10	10	10
Google Business Profile	14	15	15	15
Map & search position	10	10	10	10

The Spokane Physical Therapy standing

#9 of 9

Alpine Orthopaedic & Spine is #9 of the 9 Spokane Physical Therapy we track. Physical Therapy Associates leads.

Spokane Physical Therapy ranked on score, ties to the business with more Google reviews.Alpine Orthopaedic & Spine is number 9 of 9.
Rank	Business	Score	Reviews
1	Physical Therapy AssociatesLeader	85	207
2	Centennial Sports & Physical Therapy	85	54
3	Cornerstone Physical Therapy in Spokane, WA	83	89
4	Acceleration Physical Therapy	80	103
5	Inspire Physical & Hand Therapy - Downtown, Spokane, WA	79	328
6	Summit Rehabilitation Associates, Physical Therapy & Occupational Therapy-Downtown Spokane, WA	78	436
7	Free Motion Physical Therapy	75	72
··· 4 more
8	Northwest Orthopaedic Specialists	73	771
9	Alpine Orthopaedic & Spine	71	202

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 9 on the leaderboard

Reviews vs. the Spokane field

9 businesses

Alpine Orthopaedic & Spine has 202 Google reviews at 4.4 stars. The Spokane Physical Therapy median is 202, and 4 businesses have more.

Google reviews and rating, Alpine Orthopaedic & Spine and every Spokane Physical Therapy business with review data
Business	Google reviews	Rating
Spokane Physical Therapy business 1	771	4.7
Spokane Physical Therapy business 2	436	4.9
Spokane Physical Therapy business 3	328	4.9
Spokane Physical Therapy business 4	207	4.9
You	202	4.4
Spokane Physical Therapy business 6	103	5.0
Spokane Physical Therapy business 7	89	5.0
Spokane Physical Therapy business 8	72	4.9
Spokane Physical Therapy business 9	54	4.8
Median	202	4.9

What would more reviews do?

Reviews

202

Review rank

#5of 9

202 todaymost in the field: 771

#5 of 9 on Google reviews today. Drag to see what more would do.

Where Alpine Orthopaedic & Spine shows up on Google

3 searches

Alpine Orthopaedic & Spine ranks in Google's top 10 on 1 of the 3 searches we track, but not in the map pack.

Google results captured Sep 24, 2026.

Where Alpine Orthopaedic & Spine shows up on Google
Search	Map pack	Organic	Map pack names	Top 10 names	Rank over time	Captured
physical therapy clinic spokane	Not in the map pack	#3	Hidden	Hidden	May 25: Not in the top 10; Aug 22: Not in the top 10; Sep 24: #3	Sep 24, 2026
physical therapy clinic near me spokane	Not in the map pack	Not in the top 10	Hidden	Hidden	May 25: Not in the top 10; Aug 22: Not in the top 10; Sep 24: Not in the top 10	Sep 24, 2026
best physical therapy clinic spokane	Not in the map pack	Not in the top 10	Hidden	Hidden	May 25: Not in the top 10; Aug 22: Not in the top 10; Sep 24: Not in the top 10	Sep 24, 2026

What to fix, in order

6 fixes · free to read

Most costly first. Every fix is written out in full.

Fix first2

The site's structured data doesn't describe a local business.
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
Why it matters · for your developerFor your developer
LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.
Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
The site is slow on a phone.
Most local searches happen on phones. A slow load loses visitors before the page appears.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 14/100. Google uses mobile speed as a ranking factor.

Next1

29 of 45 images on the homepage have no text description.
The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.
Page basics. 29 of 45 images missing alt text: Image alt coverage is below 70%.

Show the other 3 fixes

When there's time3

The page title is 79 characters, more than search results show.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too long (79 chars): Titles should be 30–65 characters to display fully in search results.
The search preview is 185 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (185 chars): Meta descriptions display best between 70 and 160 characters.
The robots.txt file has errors.
The fix: Fix robots.txt to include valid User-agent, Allow/Disallow, and Sitemap lines.
Why it matters · for your developer
A malformed file can confuse crawlers about what to read. At worst it hides pages meant to rank.
Crawlability. robots.txt exists but is malformed: The file at /robots.txt does not contain recognized directives.

Speed on a phone

Lab test

8.3 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Physical Therapy median is 13 s.

Google's performance score: 14 on a phone, 31 on a desktop.

Core Web Vitals on a phone
Measure	Source	You	Spokane Physical Therapy median	Good up to	Poor above
Main content load time (LCP)	Lab test	8.3 s	13 s	2.5 s	4 s
Layout shift while loading (CLS)	Lab test	1.02	0.02	0.10	0.25

Other Spokane Physical Therapy we track

The full Spokane Physical Therapy leaderboard →

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

Who holds each map-pack spot, with ratings and review counts
The top 3 Google results, side by side

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Raw measurementsfor your developer

Page basics

Page title79 characters

Spokane's Top-Tier Orthopaedic & Spine Specialists - Alpine Orthopaedic & Spine

Title names SpokaneYes

Meta description185 characters

At Alpine Orthopaedic & Spine, we provide the greater Spokane area with relief from pain and discomfort and improve mobility with the latest proven orthopedic and spine care treatments.

Description names SpokaneYes

Main headings (H1)1

Images without alt text29 of 45

Structured data and crawling

JSON-LD presentYes

LocalBusiness schemaNo

Name, address, phone in schemaNo

robots.txtYes

sitemap.xmlYes

Google Business Profile

Profile foundYes

Rating4.4 / 5

Reviews202

Hours listedYes

Google PageSpeed (lab test)

Performance, phone14 / 100

Performance, desktop31 / 100

SEO checklist, phone92 / 100

Accessibility, phone78 / 100

Best practices, phone77 / 100

Report cmurjpqv · Measured October 2, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score

Where the points go

The Spokane Physical Therapy standing

Reviews vs. the Spokane field

Where Alpine Orthopaedic & Spine shows up on Google

What to fix, in order

Fix first2

01The site's structured data doesn't describe a local business.

02The site is slow on a phone.

Next1

0329 of 45 images on the homepage have no text description.

When there's time3

04The page title is 79 characters, more than search results show.

05The search preview is 185 characters, longer than Google shows.

06The robots.txt file has errors.

Speed on a phone

Other Spokane Physical Therapy we track

See who holds each spot on Google.

Is this your business? Claim this report or tell Kev what's wrong.

Page basics

Structured data and crawling

Google Business Profile

Google PageSpeed (lab test)

The site's structured data doesn't describe a local business.

The site is slow on a phone.

29 of 45 images on the homepage have no text description.

The page title is 79 characters, more than search results show.

The search preview is 185 characters, longer than Google shows.

The robots.txt file has errors.