Score
75/100
Too few Spokane Wineries in this category are measured yet to place this score against the field.
Arbor Crest Wine Cellars scores 75 out of 100. Biggest gap: Speed & Google checklist, 18 of 25 points.
What to fix first, and why
Arbor Crest Wine Cellars' homepage takes longer than 4 seconds to load its main content on a phone — and most local searches happen on phones, meaning visitors leave before the page appears. Slow load is the most direct revenue leak here. The structured data compounds the problem: a missing address or phone number in the site's schema gives Google a reason to favor a listing where that information matches cleanly across the web. Fix the speed first — compress images, defer non-critical JavaScript, and serve assets from a CDN with Largest Contentful Paint as the target metric.
Drafted with AI on September 26, 2026, from our scans of this site.
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Where the Points Go
75 of 100
Each bar is drawn to the points that part of the score is worth. The earlier scans measured different things than the latest one, so the difference isn't read as a change.
No Google results were captured for this category when this scan ran.
| Part of the score | You | Spokane Wineries median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 18 | – | – | 25 |
| Page basics | 22 | – | – | 25 |
| Business info for Google | 10 | – | – | 15 |
| Crawlability | 10 | – | – | 10 |
| Google Business Profile | 15 | – | – | 15 |
| Map & search position | Not measured | – | – | 10 |
Google Reviews
Arbor Crest Wine Cellars has 506 Google reviews at 4.6 stars. Too few Spokane Wineries have review data on file to compare.
Where Arbor Crest Wine Cellars Shows Up on Google
We haven't captured Google results for this category yet.
No Google results captured for this business's searches yet.
What to Fix, in Order
6 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first1
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 49/100. Google uses mobile speed as a ranking factor.
Next3
The site's structured data is missing the address or phone.
The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
Why it matters · for your developer
The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.
Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (3): Multiple H1s dilute heading hierarchy and confuse crawlers.
Show the other 3 fixes
Nextcontinued
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 85/100.
When there's time2
The page title is 24 characters, too short to say much.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too short (24 chars): Titles should be 30–65 characters to display fully in search results.
The search preview is 328 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (328 chars): Meta descriptions display best between 70 and 160 characters.
Speed on a Phone
Lab test
29 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s.
Google's performance score: 49 on a phone.
| Measure | Source | You | Spokane Wineries median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 29 s | – | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | <0.01 | – | 0.10 | 0.25 |
| Response to a tap (INP) | Real visitors (Chrome) | 110 ms | – | 200 ms | 500 ms |
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Raw measurementsfor your developer
Page basics
Arbor Crest Wine Cellars
A winery in the Inland Northwest: a historic property in Spokane, Washington with award-winning wines, delightful events, stunning views, and park-like grounds that dazzle in every season. Offering online wine sales, lunch on-site daily, and live concerts year around. See our current offerings at Arbor Crest Winery online now!
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmugdw2b · Measured September 24, 2026
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