Carlson & Co. Real Estate
#3 in the local pack is real traction. But the audit score tells a different story. At 47 out of 100, Carlson & Co. sits last among every Spokane real estate site audited — 9th of 9. The gap between the local pack rank and the technical score means the 4.9 rating and 227 reviews are carrying weight the site itself isn't. That's a fragile position. The single biggest problem: Google can't confirm where Carlson & Co. operates. The homepage title and meta description contain zero Spokane signal — a localization score of 0 out of 100. No structured data, no meta description, two competing H1 tags. The site is asking Google to guess. This report shows exactly which fixes move the needle first.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: carlsonandcorealestate.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Carlson & Co. Real Estate Doesn't
Organic top 3 · “real estate agency near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where carlsonandcorealestate.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 3 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
5 above youA separate lens from the SERP positioning above. This ranks real-estate by composite audit score, across the 6 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.