Score
41/100
Below the Spokane Plumbing median of 64
| Business | Score |
|---|---|
| Gold Seal Plumbing | 93 |
| Spokane Plumbing site 2 | 92 |
| Spokane Plumbing site 3 | 90 |
| Spokane Plumbing site 4 | 89 |
| Spokane Plumbing site 5 | 88 |
| Spokane Plumbing site 6 | 87 |
| Spokane Plumbing site 7 | 87 |
| Spokane Plumbing site 8 | 87 |
| Spokane Plumbing site 9 | 84 |
| Spokane Plumbing site 10 | 82 |
| Spokane Plumbing site 11 | 80 |
| Spokane Plumbing site 12 | 79 |
| Spokane Plumbing site 13 | 78 |
| Spokane Plumbing site 14 | 77 |
| Spokane Plumbing site 15 | 76 |
| Spokane Plumbing site 16 | 75 |
| Spokane Plumbing site 17 | 73 |
| Spokane Plumbing site 18 | 71 |
| Spokane Plumbing site 19 | 70 |
| Spokane Plumbing site 20 | 70 |
| Spokane Plumbing site 21 | 69 |
| Spokane Plumbing site 22 | 69 |
| Spokane Plumbing site 23 | 68 |
| Spokane Plumbing site 24 | 67 |
| Spokane Plumbing site 25 | 67 |
| Spokane Plumbing site 26 | 66 |
| Spokane Plumbing site 27 | 66 |
| Spokane Plumbing site 28 | 66 |
| Spokane Plumbing site 29 | 66 |
| Spokane Plumbing site 30 | 64 |
| Spokane Plumbing site 31 | 64 |
| Spokane Plumbing site 32 | 63 |
| Spokane Plumbing site 33 | 62 |
| Spokane Plumbing site 34 | 61 |
| Spokane Plumbing site 35 | 60 |
| Spokane Plumbing site 36 | 60 |
| Spokane Plumbing site 37 | 60 |
| Spokane Plumbing site 38 | 60 |
| Spokane Plumbing site 39 | 59 |
| Spokane Plumbing site 40 | 59 |
| Spokane Plumbing site 41 | 58 |
| Spokane Plumbing site 42 | 58 |
| Spokane Plumbing site 43 | 58 |
| Spokane Plumbing site 44 | 57 |
| Spokane Plumbing site 45 | 56 |
| Spokane Plumbing site 46 | 55 |
| Spokane Plumbing site 47 | 52 |
| Spokane Plumbing site 48 | 52 |
| Spokane Plumbing site 49 | 51 |
| Spokane Plumbing site 50 | 51 |
| Spokane Plumbing site 51 | 48 |
| Spokane Plumbing site 52 | 48 |
| Spokane Plumbing site 53 | 47 |
| Spokane Plumbing site 54 | 43 |
| You | 41 |
| Spokane Plumbing site 56 | 39 |
| Spokane Plumbing site 57 | 36 |
| Spokane Plumbing site 58 | 32 |
| Spokane Plumbing site 59 | 31 |
| Median | 64 |
CFP Northwest LLC scores 41 out of 100, below the Spokane Plumbing median of 64. Biggest gap: Page basics, 10 of 25 points.
What to fix first, and why
CFP Northwest's homepage carries no structured data, so Google is guessing at the business name, address, and services rather than reading them directly — that inference gap is why the site doesn't appear in Spokane plumbing map or web results on any of the searches we track, putting it clearly below the Spokane Plumbing median overall. The homepage loads fast, which is real equity worth protecting. But speed doesn't substitute for location signals: neither the title nor the meta description names Spokane, so the site gives Google almost nothing to anchor it to this market. The first fix is to add a LocalBusiness JSON-LD block to the homepage with the business name, address, phone number, hours, and primary service category — that one addition moves Google from inference to certainty.
Drafted with AI on November 11, 2026, from our scans of this site.
Is this your business?Claim or correct this report
Pick what fits and send a short note. Every one gets read.
Where the Points Go
41 of 100
Ahead of the Spokane Plumbing median on Speed & Google checklist. Behind it on Page basics and Business info for Google. The earlier scans measured different things than the latest one, so the difference isn't read as a change.
The Google Business Profile wasn't checked on this scan.
| Part of the score | You | Spokane Plumbing median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 21 | 21 | 25 | 25 |
| Page basics | 10 | 22 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | Not measured | 12 | 15 | 15 |
| Map & search position | 0 | 0 | 10 | 10 |
The Spokane Plumbing Standing
#55 of 59
CFP Northwest LLC is #55 of the 59 Spokane Plumbing we track. Gold Seal Plumbing leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Gold Seal PlumbingLeader | 93 | 3,591 |
| 2 | Shaw Plumbing Heating & Air Conditioning | 92 | 1,302 |
| 3 | Action Drain & Plumbing | 90 | 571 |
| 54 | Iron Dawn Mechanical | 43 | – |
| 55 | CFP Northwest LLC | 41 | – |
| 56 | Reuben's Plumbing LLC | 39 | – |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 59 on the leaderboard
Reviews vs. the Spokane Field
30 businesses
We don't have a Google review count on file for CFP Northwest LLC. The Spokane Plumbing median is 76.
We don't have Google review data for you yet, so there's no dot for you.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Plumbing business 1 | 5,896 | 4.8 |
| Spokane Plumbing business 2 | 5,760 | 4.9 |
| Spokane Plumbing business 3 | 3,591 | 4.8 |
| Spokane Plumbing business 4 | 1,302 | 4.9 |
| Spokane Plumbing business 5 | 1,256 | 4.8 |
| Spokane Plumbing business 6 | 681 | 4.9 |
| Spokane Plumbing business 7 | 571 | 4.8 |
| Spokane Plumbing business 8 | 438 | 4.9 |
| Spokane Plumbing business 9 | 321 | 4.8 |
| Spokane Plumbing business 10 | 311 | 4.9 |
| Spokane Plumbing business 11 | 269 | 4.9 |
| Spokane Plumbing business 12 | 261 | 5.0 |
| Spokane Plumbing business 13 | 126 | 4.9 |
| Spokane Plumbing business 14 | 105 | 5.0 |
| Spokane Plumbing business 15 | 76 | 4.6 |
| Spokane Plumbing business 16 | 71 | 4.7 |
| Spokane Plumbing business 17 | 49 | 5.0 |
| Spokane Plumbing business 18 | 42 | 4.5 |
| Spokane Plumbing business 19 | 39 | 4.7 |
| Spokane Plumbing business 20 | 37 | 4.9 |
| Spokane Plumbing business 21 | 32 | 4.2 |
| Spokane Plumbing business 22 | 26 | 3.6 |
| Spokane Plumbing business 23 | 24 | 4.5 |
| Spokane Plumbing business 24 | 20 | 4.7 |
| Spokane Plumbing business 25 | 17 | 4.8 |
| Spokane Plumbing business 26 | 11 | 4.5 |
| Spokane Plumbing business 27 | 5 | 4.2 |
| Spokane Plumbing business 28 | 2 | 5.0 |
| Spokane Plumbing business 29 | 2 | 4.0 |
| Median | 76 | 4.8 |
Where CFP Northwest LLC Shows Up on Google
3 searches
CFP Northwest LLC doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Nov 2, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| plumber spokane | Not in the map pack | Not in the top 10 | Cole's Plumbing; Shaw Plumbing Heating & Air Conditioning; Gold Seal Plumbing | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Nov 2: Not in the top 10 | Nov 2, 2026 |
| plumber near me spokane | Not in the map pack | Not in the top 10 | Cole's Plumbing; JLR Plumbing; Shaw Plumbing Heating & Air Conditioning | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10 | Oct 26, 2026 |
| best plumber spokane | Not in the map pack | Not in the top 10 | Shaw Plumbing Heating & Air Conditioning; Gold Seal Plumbing; Cole's Plumbing | Hidden | Aug 22: Not in the top 10; Sep 25: Not in the top 10; Oct 26: Not in the top 10 | Oct 26, 2026 |
See who outranks you in Google's top 10
Every organic result on these 3 searches, named, plus the top three side by side.
| # | Business | Rating | Reviews |
|---|---|---|---|
| “plumber spokane”Nov 2, 2026 | |||
| 1 | Cole's Plumbing | 4.9 | 335 |
| 2 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,369 |
| 3 | Gold Seal Plumbing | 4.8 | 3,638 |
| “plumber near me spokane”Oct 26, 2026 | |||
| 1 | Cole's Plumbing | 4.9 | 333 |
| 2 | JLR Plumbing | 4.8 | 352 |
| 3 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,365 |
| “best plumber spokane”Oct 26, 2026 | |||
| 1 | Shaw Plumbing Heating & Air Conditioning | 4.8 | 1,365 |
| 2 | Gold Seal Plumbing | 4.8 | 3,638 |
| 3 | Cole's Plumbing | 4.9 | 333 |
What to Fix, in Order
7 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
No meta description, so Google writes the search preview.
The fix: Add a unique meta description summarizing the page. Include the city and primary service.
Why it matters · for your developerFor your developer
Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.
Page basics. Missing meta description: The page has no <meta name="description"> tag.
Next3
None of the 4 images on the homepage has a text description.
The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Why it matters · for your developer
Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.
Page basics. 4 of 4 images missing alt text: Image alt coverage is below 70%.
Show the other 4 fixes
Nextcontinued
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 75/100.
When there's time2
The page title is 23 characters, too short to say much.
The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Why it matters · for your developer
A short title says little about what the business does or where. A clear title of 30 to 65 characters earns the click.
Page basics. Title tag is too short (23 chars): Titles should be 30–65 characters to display fully in search results.
No canonical tag on the homepage.
The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.
Why it matters · for your developer
Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.
Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Speed on a Phone
Lab test
2.1 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Plumbing median is 7.4 s.
Google's performance score: 87 on a phone, 81 on a desktop.
| Measure | Source | You | Spokane Plumbing median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 2.1 s | 7.4 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0 | 0 | 0.10 | 0.25 |
Free with a Google sign-in
See Who Outranks You on Google
Every fix above is already free. Signing in adds:
- Who holds each spot in Google's top 10
- The top 3 Google results, side by side
Is this your business? Claim this report or tell us what's wrong.
Raw measurementsfor your developer
Page basics
Collins Family Plumbing
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmwaiy9i · Measured November 10, 2026
The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score