The CoalitionLocal SEO report · Spokane Gyms

coalitionfit.com2101 E 29th Ave, Spokane, WA 99203Measured September 28, 2026

Score

76/100

At the Spokane Gyms median of 75

Where The Coalition sits among 6 Spokane Gyms businessesOut of 100. Each dot is one business.
Spokane Gyms: 6 sites scored out of 100Dot strip of 6 scores from 59 to 91. You: 76, 3rd of 6. Median 75. Top score 91 (Spokane Club Athletic Facility And Gym).SPOKANE GYMS6 sitesScore: 77Score: 73Score: 61Score: 59Spokane Club Athletic Facility And Gym: 91You: 76You76Spokane Club Athlet…9102550100Median 75
Where The Coalition sits among 6 Spokane Gyms businesses
BusinessScore
Spokane Club Athletic Facility And Gym91
Spokane Gyms site 277
You76
Spokane Gyms site 473
Spokane Gyms site 561
Spokane Gyms site 659
Median75

The Coalition scores 76 out of 100, at the Spokane Gyms median of 75. Biggest gap: Business info for Google, 5 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews97reviews5.0 stars · Spokane median 349Phone load4.1 slab testGood is 2.5 s or less · median 15 s
Is this your business?Claim or correct this report

Pick what fits and send a short note. Kev reads every one himself.

Where the points go

Ahead of the Spokane Gyms median on Speed & Google checklist, Page basics and Business info for Google. Behind it on Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 76 of 100 measured pointsSpeed & Google checklist: 21 of 25, median 19. Page basics: 25 of 25, median 23. Business info for Google: 5 of 15, median 0. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 10.Speed & Google checklist: 21 of 25 (median 19)Speed & Google checklist21 / 25Page basics: 25 of 25 (median 23)Page basics25 / 25Business info for Google: 5 of 15 (median 0)Business info for Google5 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 10)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Gyms medianBest in the fieldPoints available
Speed & Google checklist21192325
Page basics25232525
Business info for Google501515
Crawlability10101010
Google Business Profile15151515
Map & search position0101010

The Spokane Gyms standing

The Coalition is #3 of the 6 Spokane Gyms we track. Spokane Club Athletic Facility And Gym leads.

Spokane Gyms ranked on score, ties to the business with more Google reviews.The Coalition is number 3 of 6.
RankBusinessScoreReviews
1Spokane Club Athletic Facility And Gym9113
2MUV Fitness South Spokane775,260
3The Coalition7697
4Chrome Personal Training Centre73327

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 6 on the leaderboard

Reviews vs. the Spokane field

The Coalition has 97 Google reviews at 5.0 stars. The Spokane Gyms median is 349, and 4 businesses have more.

Google reviews and rating, The Coalition and every Spokane Gyms business with review dataEvery Spokane Gyms business with Google reviews.
Google reviews and rating, Spokane GymsScatter plot of 6 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 97 reviews, rated 5.0. Median 349 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 327 reviews, rated 4.9Business: 371 reviews, rated 5.0Business: 5,260 reviews, rated 4.8Business: 13 reviews, rated 4.5Business: 695 reviews, rated 4.6You: 97 reviews, rated 5.0Median 349 reviewsMedian 4.8You97 reviews · 5.0
Google reviews and rating, The Coalition and every Spokane Gyms business with review data
BusinessGoogle reviewsRating
Spokane Gyms business 15,2604.8
Spokane Gyms business 26954.6
Spokane Gyms business 33715.0
Spokane Gyms business 43274.9
You975.0
Spokane Gyms business 6134.5
Median3494.8
What would more reviews do?

Reviews

97

Review rank

#5of 6

97 todaymost in the field: 5,260

#5 of 6 on Google reviews today. Drag to see what more would do.

Where The Coalition shows up on Google

The Coalition doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where The Coalition shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "gym near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 #8, Aug 1 below the top 10, Sep 12 below the top 10.gym near me spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME#8>10May 25: #8Aug 1: below the top 10Sep 12: below the top 10Google results for "best gym spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 1 below the top 10, Sep 12 below the top 10.best gym spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 1: below the top 10Sep 12: below the top 10Google results for "gym spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 1 below the top 10, Sep 12 below the top 10.gym spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 1: below the top 10Sep 12: below the top 10

Google results captured Sep 12, 2026.

Where The Coalition shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
gym near me spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: #8; Aug 1: Not in the top 10; Sep 12: Not in the top 10Sep 12, 2026
best gym spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 1: Not in the top 10; Sep 12: Not in the top 10Sep 12, 2026
gym spokaneNot in the map packNot in the top 10HiddenHiddenMay 25: Not in the top 10; Aug 1: Not in the top 10; Sep 12: Not in the top 10Sep 12, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first1

  1. The site's structured data doesn't describe a local business.

    The fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Why it matters · for your developer

    LocalBusiness structured data spells out the hours, services and service area for Google. Without it, Google leans on the listings that do.

    Business info for Google. No LocalBusiness schema: JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.

When there's time1

  1. The search preview is 208 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (208 chars): Meta descriptions display best between 70 and 160 characters.

Speed on a phone

4.1 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Gyms median is 15 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 4.1 s, in Google's poor zone (good is 2.5 s or less). Median 15 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 4.1 s (median 15 s)Main content load timeLCP4.1 smedian 15 sGood2.5 s4 s12 s+Layout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 66 on a phone, 89 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Gyms medianGood up toPoor above
Main content load time (LCP)Lab test4.1 s15 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Score over time

Down 5 points since Jun 17, 2026, on scans that measured the same things.

Show the chart
The Coalition's score over timeEvery scan we've run, against the Spokane median.
You: score over 3 scansLine chart from Jun 17, 2026 to Sep 28, 2026: 81 to 76. Spokane Gyms median most recently 75. Spokane Club Athletic Facility And Gym most recently 91.0255075100JulSepJun 17, 2026: 81Sep 24, 2026: 73 (partial scan, no speed test)Sep 28, 2026: 7681You76Median75Spokane C…91
The Coalition's score over time
DateSeriesScore
May 24, 2026Spokane Club Athletic Facility And Gym80
May 25, 2026Spokane Club Athletic Facility And Gym90
Jun 11, 2026Spokane Gyms median65
Jun 12, 2026Spokane Gyms median65
Jun 13, 2026Spokane Gyms median65
Jun 15, 2026Spokane Gyms median65
Jun 17, 2026You81
Jun 17, 2026Spokane Gyms median71
Jun 19, 2026Spokane Gyms median71
Jun 22, 2026Spokane Gyms median71
Jun 29, 2026Spokane Gyms median71
Jul 6, 2026Spokane Gyms median71
Jul 13, 2026Spokane Gyms median71
Jul 20, 2026Spokane Gyms median71
Jul 27, 2026Spokane Gyms median71
Aug 3, 2026Spokane Gyms median71
Aug 10, 2026Spokane Gyms median71
Aug 17, 2026Spokane Gyms median71
Aug 24, 2026Spokane Gyms median71
Aug 31, 2026Spokane Gyms median71
Sep 7, 2026Spokane Gyms median71
Sep 14, 2026Spokane Gyms median71
Sep 21, 2026Spokane Gyms median71
Sep 24, 2026Spokane Club Athletic Facility And Gym91
Sep 24, 2026You73 (partial)
Sep 24, 2026Spokane Gyms median73
Sep 28, 2026You76
Sep 28, 2026Spokane Gyms median75
Sep 29, 2026Spokane Gyms median75

Other Spokane Gyms we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

No card, no mailing list. Kev can see who signed in; nothing is sent automatically.

Is this your business? Claim this report or tell Kev what's wrong.

Raw measurementsfor your developer

Page basics

Page title39 characters

The Coalition | Facility in Spokane, WA

Title names SpokaneYes
Meta description208 characters

The Coalition is a fitness facility in Spokane, WA offering Group Classes, Performance Strength & Mobility, and Personal Training. Train like an athlete in a community-focused gym. Book your free intro today.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 14

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews97
Hours listedYes

Google PageSpeed (lab test)

Performance, phone66 / 100
Performance, desktop89 / 100
SEO checklist, phone100 / 100
Accessibility, phone97 / 100
Best practices, phone73 / 100

Report cmul3808 · Measured September 28, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score