Ennis Fine FurnitureLocal SEO report · Spokane Furniture Stores
ennisfurniture.com8313 N Division St, Spokane, WA 99208Measured June 19, 2026
Score
79/100
Top third of Spokane Furniture Stores
| Business | Score |
|---|---|
| The Tin Roof | 81 |
| You | 79 |
| Spokane Furniture Stores site 3 | 77 |
| Spokane Furniture Stores site 4 | 76 |
| Spokane Furniture Stores site 5 | 76 |
| Spokane Furniture Stores site 6 | 71 |
| Spokane Furniture Stores site 7 | 65 |
| Median | 76 |
Ennis Fine Furniture scores 79 out of 100, in the top third of Spokane Furniture Stores. Biggest gap: Speed & Google checklist, 17 of 25 points.
What to fix first, and why
Ennis Fine Furniture's homepage loads past Google's 4-second poor threshold on a phone, and that's the first problem. Most local furniture searches happen on a phone, and a slow load loses the visitor before they see a single product. The site also doesn't appear in the map results or top web results for the main Spokane furniture searches — and the structured data is missing either the address or phone, which gives Google a reason to favor listings where that information matches cleanly across the web. The profile holds a strong rating but sits below the Spokane Furniture Stores median on review count, which compounds the trust gap in search. Start by compressing images, deferring non-critical JavaScript, and serving assets through a CDN — focus specifically on Largest Contentful Paint.
Drafted with AI on September 26, 2026, from our scans of this site.
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Where the points go
79 of 100
Ahead of the Spokane Furniture Stores median on Page basics and Business info for Google. Behind it on Map & search position.
| Part of the score | You | Spokane Furniture Stores median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 17 | 17 | 21 | 25 |
| Page basics | 25 | 20 | 25 | 25 |
| Business info for Google | 10 | 5 | 10 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 2 | 8 | 10 | 10 |
The Spokane Furniture Stores standing
#2 of 7
Ennis Fine Furniture is #2 of the 7 Spokane Furniture Stores we track. The Tin Roof leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | The Tin RoofLeader | 81 | 399 |
| 2 | Ennis Fine Furniture | 79 | 183 |
| 3 | SPOKANE FURNITURE CO. | 77 | 452 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 7 on the leaderboard
Reviews vs. the Spokane field
7 businesses
Ennis Fine Furniture has 183 Google reviews at 4.8 stars. The Spokane Furniture Stores median is 399, and 6 businesses have more.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Furniture Stores business 1 | 1,779 | 4.9 |
| Spokane Furniture Stores business 2 | 459 | 4.8 |
| Spokane Furniture Stores business 3 | 452 | 4.7 |
| Spokane Furniture Stores business 4 | 399 | 4.7 |
| Spokane Furniture Stores business 5 | 337 | 4.8 |
| Spokane Furniture Stores business 6 | 302 | 4.8 |
| You | 183 | 4.8 |
| Median | 399 | 4.8 |
What would more reviews do?
Reviews
183
Review rank
#7of 7
#7 of 7 on Google reviews today. Drag to see what more would do.
Where Ennis Fine Furniture shows up on Google
3 searches
Ennis Fine Furniture doesn't show in Google's map pack or top 10 on the 3 searches we track.
Google results captured Sep 26, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| furniture store near me spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | Jun 12: Not in the top 10; Aug 6: Not in the top 10; Sep 26: Not in the top 10 | Sep 26, 2026 |
| best furniture store spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | Jun 12: #7; Aug 6: Not in the top 10; Sep 26: Not in the top 10 | Sep 26, 2026 |
| furniture store spokane | Not in the map pack | Not in the top 10 | Hidden | Hidden | May 30: Not in the top 10; Aug 6: Not in the top 10; Sep 19: Not in the top 10 | Sep 19, 2026 |
What to fix, in order
5 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first1
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 44/100. Google uses mobile speed as a ranking factor.
Next2
Ranks #7 in Google's web results for the main search, just below the top three.
The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Why it matters · for your developer
The first three results take most of the clicks. This is close enough that a few fixes can move it up.
Map & search position. Ranking #7 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.
The site's structured data is missing the address or phone.
The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
Why it matters · for your developer
The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.
Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Show the other 2 fixes
When there's time2
The search preview is 273 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (273 chars): Meta descriptions display best between 70 and 160 characters.
Links shared on X show no preview card.
The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Why it matters · for your developer
A card with a headline and image earns more clicks than a bare link.
Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.
Speed on a phone
Lab test
7.8 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Furniture Stores median is 12 s.
Google's performance score: 44 on a phone, 18 on a desktop.
| Measure | Source | You | Spokane Furniture Stores median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 7.8 s | 12 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | <0.01 | 0.01 | 0.10 | 0.25 |
| Response to a tap (INP) | Real visitors (Chrome) | 90 ms | 120 ms | 200 ms | 500 ms |
Other Spokane Furniture Stores we track
Free with a Google sign-in
See who holds each spot on Google.
Every fix above is already free. Signing in adds:
- Who holds each map-pack spot, with ratings and review counts
- The top 3 Google results, side by side
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Raw measurementsfor your developer
Page basics
Ennis Fine Furniture | Custom Quality Furniture, Boise, ID
Ennis Fine Furniture offers the custom furniture of your dreams! Transform your bedrooms, living, and dining rooms, and select options designed to suit your style. Call (208) 342-3664 in Boise, ID or (509) 467-6707 in Spokane, WA today to begin your journey towards luxury.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmql9ei9 · Measured June 19, 2026
The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score