Ennis Fine FurnitureLocal SEO report · Spokane Furniture Stores

ennisfurniture.com8313 N Division St, Spokane, WA 99208Measured June 19, 2026

Score

79/100

Top third of Spokane Furniture Stores

Where Ennis Fine Furniture sits among 7 Spokane Furniture Stores businessesOut of 100. Each dot is one business.
Spokane Furniture Stores: 7 sites scored out of 100Dot strip of 7 scores from 65 to 81. You: 79, 2nd of 7. Median 76. Top score 81 (The Tin Roof).SPOKANE FURNITURE STORES7 sitesScore: 77Score: 76Score: 76Score: 71Score: 65The Tin Roof: 81You: 79You79The Tin Roof8102550100Median 76
Where Ennis Fine Furniture sits among 7 Spokane Furniture Stores businesses
BusinessScore
The Tin Roof81
You79
Spokane Furniture Stores site 377
Spokane Furniture Stores site 476
Spokane Furniture Stores site 576
Spokane Furniture Stores site 671
Spokane Furniture Stores site 765
Median76

Ennis Fine Furniture scores 79 out of 100, in the top third of Spokane Furniture Stores. Biggest gap: Speed & Google checklist, 17 of 25 points.

What to fix first, and why

Ennis Fine Furniture's homepage loads past Google's 4-second poor threshold on a phone, and that's the first problem. Most local furniture searches happen on a phone, and a slow load loses the visitor before they see a single product. The site also doesn't appear in the map results or top web results for the main Spokane furniture searches — and the structured data is missing either the address or phone, which gives Google a reason to favor listings where that information matches cleanly across the web. The profile holds a strong rating but sits below the Spokane Furniture Stores median on review count, which compounds the trust gap in search. Start by compressing images, deferring non-critical JavaScript, and serving assets through a CDN — focus specifically on Largest Contentful Paint.

Drafted with AI on September 26, 2026, from our scans of this site.

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Where the points go

Ahead of the Spokane Furniture Stores median on Page basics and Business info for Google. Behind it on Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 79 of 100 measured pointsSpeed & Google checklist: 17 of 25, median 17. Page basics: 25 of 25, median 20. Business info for Google: 10 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 2 of 10, median 8.Speed & Google checklist: 17 of 25 (median 17)Speed & Google checklist17 / 25Page basics: 25 of 25 (median 20)Page basics25 / 25Business info for Google: 10 of 15 (median 5)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 2 of 10 (median 8)Map & search position2 / 10
Points by part of the score
Part of the scoreYouSpokane Furniture Stores medianBest in the fieldPoints available
Speed & Google checklist17172125
Page basics25202525
Business info for Google1051015
Crawlability10101010
Google Business Profile15151515
Map & search position281010

The Spokane Furniture Stores standing

Ennis Fine Furniture is #2 of the 7 Spokane Furniture Stores we track. The Tin Roof leads.

Spokane Furniture Stores ranked on score, ties to the business with more Google reviews.Ennis Fine Furniture is number 2 of 7.
RankBusinessScoreReviews
1The Tin Roof81399
2Ennis Fine Furniture79183
3SPOKANE FURNITURE CO.77452

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 7 on the leaderboard

Reviews vs. the Spokane field

Ennis Fine Furniture has 183 Google reviews at 4.8 stars. The Spokane Furniture Stores median is 399, and 6 businesses have more.

Google reviews and rating, Ennis Fine Furniture and every Spokane Furniture Stores business with review dataEvery Spokane Furniture Stores business with Google reviews.
Google reviews and rating, Spokane Furniture StoresScatter plot of 7 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 183 reviews, rated 4.8. Median 399 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 302 reviews, rated 4.8Business: 337 reviews, rated 4.8Business: 452 reviews, rated 4.7Business: 399 reviews, rated 4.7Business: 1,779 reviews, rated 4.9Business: 459 reviews, rated 4.8You: 183 reviews, rated 4.8Median 399 reviewsMedian 4.8You183 reviews · 4.8
Google reviews and rating, Ennis Fine Furniture and every Spokane Furniture Stores business with review data
BusinessGoogle reviewsRating
Spokane Furniture Stores business 11,7794.9
Spokane Furniture Stores business 24594.8
Spokane Furniture Stores business 34524.7
Spokane Furniture Stores business 43994.7
Spokane Furniture Stores business 53374.8
Spokane Furniture Stores business 63024.8
You1834.8
Median3994.8
What would more reviews do?

Reviews

183

Review rank

#7of 7

183 todaymost in the field: 1,779

#7 of 7 on Google reviews today. Drag to see what more would do.

Where Ennis Fine Furniture shows up on Google

Ennis Fine Furniture doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Ennis Fine Furniture shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "furniture store near me spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jun 12 below the top 10, Aug 6 below the top 10, Sep 26 below the top 10.furniture store near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 12: below the top 10Aug 6: below the top 10Sep 26: below the top 10Google results for "best furniture store spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jun 12 #7, Aug 6 below the top 10, Sep 26 below the top 10.best furniture storespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME#7>10Jun 12: #7Aug 6: below the top 10Sep 26: below the top 10Google results for "furniture store spokane"You: not in the map pack. Not in the organic top 10. Over time: May 30 below the top 10, Aug 6 below the top 10, Sep 19 below the top 10.furniture store spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678910Not in the top 10You · not in top 10RANK OVER TIME>10>10May 30: below the top 10Aug 6: below the top 10Sep 19: below the top 10

Google results captured Sep 26, 2026.

Where Ennis Fine Furniture shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
furniture store near me spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: Not in the top 10; Aug 6: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026
best furniture store spokaneNot in the map packNot in the top 10HiddenHiddenJun 12: #7; Aug 6: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026
furniture store spokaneNot in the map packNot in the top 10HiddenHiddenMay 30: Not in the top 10; Aug 6: Not in the top 10; Sep 19: Not in the top 10Sep 19, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first1

  1. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 44/100. Google uses mobile speed as a ranking factor.

Next2

  1. Ranks #7 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #7 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

  2. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

Show the other 2 fixes

When there's time2

  1. The search preview is 273 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (273 chars): Meta descriptions display best between 70 and 160 characters.

  2. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

Speed on a phone

7.8 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Furniture Stores median is 12 s.

Core Web Vitals on a phoneLab test on a simulated mid-range phone, plus Chrome data from real visitors.
Lab test: simulated mid-range phone: main content load time, layout shift while loading; Real visitors: Chrome phone data, last 28 days: response to a tapLab test: simulated mid-range phone. Main content load time: 7.8 s, in Google's poor zone (good is 2.5 s or less). Median 12 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median 0.01. Real visitors: Chrome phone data, last 28 days. Response to a tap: 90 ms, in Google's good zone (good is 200 ms or less). Median 120 ms.LAB TEST · SIMULATED MID-RANGE PHONEREAL VISITORS · CHROME PHONE DATA, 28 DAYSMain content load time: 7.8 s (median 12 s)Main content load timeLCP7.8 smedian 12 sGoodPoor2.5 s4 s12 s+Layout shift while loading: <0.01 (median 0.01)Layout shift while loadingCLS<0.01median 0.01Needs workPoor0.100.250.50+Response to a tap: 90 ms (median 120 ms)Response to a tapINP90 msmedian 120 msNeeds workPoor200 ms500 ms1 s+

Google's performance score: 44 on a phone, 18 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Furniture Stores medianGood up toPoor above
Main content load time (LCP)Lab test7.8 s12 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.010.010.100.25
Response to a tap (INP)Real visitors (Chrome)90 ms120 ms200 ms500 ms

Free with a Google sign-in

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  • Who holds each map-pack spot, with ratings and review counts
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Raw measurementsfor your developer

Page basics

Page title58 characters

Ennis Fine Furniture | Custom Quality Furniture, Boise, ID

Title names SpokaneNo
Meta description273 characters

Ennis Fine Furniture offers the custom furniture of your dreams! Transform your bedrooms, living, and dining rooms, and select options designed to suit your style. Call (208) 342-3664 in Boise, ID or (509) 467-6707 in Spokane, WA today to begin your journey towards luxury.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 34

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.8 / 5
Reviews183
Hours listedYes

Google PageSpeed (lab test)

Performance, phone44 / 100
Performance, desktop18 / 100
SEO checklist, phone92 / 100
Accessibility, phone78 / 100
Best practices, phone73 / 100

Report cmql9ei9 · Measured June 19, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score