EXIT Real Estate Professionals SPOKANE
1Your Spokane Standing
#7 of 7That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Real Estate we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #7 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Real Estate.
Organic #9, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
3 costly · 2 material · 6 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
You don't show up where local buyers look first.
The map's top results capture most local searches, and you're not in them. The fix is foundational: profile, schema, and on-page basics.
Fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Technical detail · for your developer
Outside the top results (organic #9) — The site does not rank in the top 7 organic results for its primary local query. — Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Google is guessing what your business is.
Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.
Fix: Add a LocalBusiness JSON-LD block with NAP (name, address,Technical detail · for your developer
No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Your site makes phone users wait.
Over half your visitors are on phones. A slow load is a closed tab before they ever see you.
Fix: Compress images, defer non-critical JS, and serve from a CDNTechnical detail · for your developer
Slow mobile performance — Mobile performance score is 30/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Your page sends Google mixed signals about its topic.
Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.
Fix: Keep only one H1Technical detail · for your developer
Multiple H1 tags (2) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.
Google's own checklist is flagging your pages.
Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.
Fix: Review the PSI report for failing audits: title presence, metaTechnical detail · for your developer
Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 75/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Your search preview is the wrong length to read.
Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.
Fix: Rewrite the meta description with a concrete benefit and localTechnical detail · for your developer
Meta description is too long (255 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Some of your photos are invisible to Google.
Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.
Fix: Add descriptive alt text to content imagesTechnical detail · for your developer
4 of 15 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.
Your links look like spam when shared.
Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.
Fix: Add og:title, og:description, og:image, og:url meta tags to theTechnical detail · for your developer
No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Your links show no preview on X.
Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.
Fix: Add twitter:card, twitter:title, twitter:description,Technical detail · for your developer
No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Google may be splitting your page's credit in two.
Tracking links and duplicate URLs can look like separate pages to Google. A canonical tag keeps all the ranking credit on one.
Fix: Add <link rel='canonical' href='<page url>'> in the page <head>Technical detail · for your developer
No canonical tag — Self-referential canonical tags prevent duplicate content issues from tracking parameters. — Add <link rel='canonical' href='<page url>'> in the page <head>.
Your crawler instructions are garbled.
A malformed robots file can confuse Google about what to read. At worst, it hides pages you want ranked.
Fix: Fix robotsTechnical detail · for your developer
robots.txt exists but is malformed — The file at /robots.txt does not contain recognized directives. — Fix robots.txt to include valid User-agent, Allow/Disallow, and Sitemap lines.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
That's roughly 18 inbound leadsa month from organic search alone. We haven't mapped EXIT Real Estate Professionals SPOKANE's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Strong Spokane signal — your title and meta both name the city to Google.