Five Star PlumbingLocal SEO report · Spokane Plumbing

fivestarplumbingspokane.com3624 E Springfield Ave, Spokane, WA 99202Measured October 15, 2026

Score

47/100

Below the Spokane Plumbing median of 69

Where Five Star Plumbing sits among 36 Spokane Plumbing businessesOut of 100. Each dot is one business.
Spokane Plumbing: 36 sites scored out of 100Dot strip of 36 scores from 31 to 93. You: 47, 33rd of 36. Median 69. Top score 93 (Gold Seal Plumbing).SPOKANE PLUMBING36 sitesScore: 90Score: 89Score: 88Score: 87Score: 87Score: 87Score: 87Score: 84Score: 82Score: 80Score: 79Score: 78Score: 77Score: 76Score: 75Score: 71Score: 70Score: 67Score: 66Score: 66Score: 66Score: 64Score: 63Score: 61Score: 60Score: 58Score: 56Score: 55Score: 52Score: 52Score: 48Score: 43Score: 36Score: 31Gold Seal Plumbing: 93You: 47You47Gold Seal Plumbing9302550100Median 69
Where Five Star Plumbing sits among 36 Spokane Plumbing businesses
BusinessScore
Gold Seal Plumbing93
Spokane Plumbing site 290
Spokane Plumbing site 389
Spokane Plumbing site 488
Spokane Plumbing site 587
Spokane Plumbing site 687
Spokane Plumbing site 787
Spokane Plumbing site 887
Spokane Plumbing site 984
Spokane Plumbing site 1082
Spokane Plumbing site 1180
Spokane Plumbing site 1279
Spokane Plumbing site 1378
Spokane Plumbing site 1477
Spokane Plumbing site 1576
Spokane Plumbing site 1675
Spokane Plumbing site 1771
Spokane Plumbing site 1870
Spokane Plumbing site 1967
Spokane Plumbing site 2066
Spokane Plumbing site 2166
Spokane Plumbing site 2266
Spokane Plumbing site 2364
Spokane Plumbing site 2463
Spokane Plumbing site 2561
Spokane Plumbing site 2660
Spokane Plumbing site 2758
Spokane Plumbing site 2856
Spokane Plumbing site 2955
Spokane Plumbing site 3052
Spokane Plumbing site 3152
Spokane Plumbing site 3248
You47
Spokane Plumbing site 3443
Spokane Plumbing site 3536
Spokane Plumbing site 3631
Median69

Five Star Plumbing scores 47 out of 100, below the Spokane Plumbing median of 69. Biggest gap: Business info for Google, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews42reviews4.5 stars · Spokane median 91Phone load6.1 slab testGood is 2.5 s or less · median 9.9 s

What to fix first, and why

Five Star Plumbing's homepage has no structured data, which is the most direct reason Google keeps it out of map and web results for Spokane plumbing searches. Structured data gives Google the name, address, phone, and services in a format it can confirm — without it, Google infers those details and favors the listings it's certain about. The site also has no meta description, so Google pulls whatever text it finds, rather than a clear statement of what the business does and where it works. Both gaps show up against the field: the overall local-SEO score sits below the Spokane Plumbing median, and the profile has fewer reviews than comparable listings, which compounds the trust problem. The one bright spot is page speed — the homepage loads faster than most Spokane plumbing sites we track, so that's not what's holding it back. The first fix is to add a LocalBusiness JSON-LD block to the homepage with the correct name, address, phone number, opening hours, and primary service category.

Drafted with AI on October 17, 2026, from our scans of this site.

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Where the Points Go

Behind the Spokane Plumbing median on Speed & Google checklist, Page basics, Business info for Google and Crawlability.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 47 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 20. Page basics: 13 of 25, median 21. Business info for Google: 0 of 15, median 5. Crawlability: 0 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 0 of 10, median 0.Speed & Google checklist: 19 of 25 (median 20)Speed & Google checklist19 / 25Page basics: 13 of 25 (median 21)Page basics13 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 0 of 10 (median 10)Crawlability0 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Plumbing medianBest in the fieldPoints available
Speed & Google checklist19202425
Page basics13212525
Business info for Google051515
Crawlability0101010
Google Business Profile15151515
Map & search position001010

The Spokane Plumbing Standing

Five Star Plumbing is #33 of the 36 Spokane Plumbing we track. Gold Seal Plumbing leads.

Spokane Plumbing ranked on score, ties to the business with more Google reviews.Five Star Plumbing is number 33 of 36.
RankBusinessScoreReviews
1Gold Seal Plumbing933,591
2Action Drain & Plumbing90571
3Division One Plumbing89269
32McClintock & Turk Inc.482
33Five Star Plumbing4742
34Iron Dawn Mechanical43–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 36 on the leaderboard

Reviews vs. the Spokane Field

Five Star Plumbing has 42 Google reviews at 4.5 stars. The Spokane Plumbing median is 91, and 17 businesses have more.

Google reviews and rating, Five Star Plumbing and every Spokane Plumbing business with review dataEvery Spokane Plumbing business with Google reviews.
Google reviews and rating, Spokane PlumbingScatter plot of 28 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 42 reviews, rated 4.5. Median 91 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 261 reviews, rated 5.0Business: 571 reviews, rated 4.8Business: 20 reviews, rated 4.7Business: 39 reviews, rated 4.7Business: 5,760 reviews, rated 4.9Business: 311 reviews, rated 4.9Business: 269 reviews, rated 4.9Business: 3,591 reviews, rated 4.8Business: 37 reviews, rated 4.9Business: 321 reviews, rated 4.8Business: 76 reviews, rated 4.6Business: 32 reviews, rated 4.2Business: 11 reviews, rated 4.5Business: 5,896 reviews, rated 4.8Business: 2 reviews, rated 4.0Business: 71 reviews, rated 4.7Business: 5 reviews, rated 4.2Business: 681 reviews, rated 4.9Business: 438 reviews, rated 4.9Business: 105 reviews, rated 5.0Business: 1,256 reviews, rated 4.8Business: 17 reviews, rated 4.8Business: 1,302 reviews, rated 4.9Business: 126 reviews, rated 4.9Business: 24 reviews, rated 4.5Business: 26 reviews, rated 3.6Business: 49 reviews, rated 5.0You: 42 reviews, rated 4.5Median 91 reviewsMedian 4.8You42 reviews · 4.5
Google reviews and rating, Five Star Plumbing and every Spokane Plumbing business with review data
BusinessGoogle reviewsRating
Spokane Plumbing business 15,8964.8
Spokane Plumbing business 25,7604.9
Spokane Plumbing business 33,5914.8
Spokane Plumbing business 41,3024.9
Spokane Plumbing business 51,2564.8
Spokane Plumbing business 66814.9
Spokane Plumbing business 75714.8
Spokane Plumbing business 84384.9
Spokane Plumbing business 93214.8
Spokane Plumbing business 103114.9
Spokane Plumbing business 112694.9
Spokane Plumbing business 122615.0
Spokane Plumbing business 131264.9
Spokane Plumbing business 141055.0
Spokane Plumbing business 15764.6
Spokane Plumbing business 16714.7
Spokane Plumbing business 17495.0
You424.5
Spokane Plumbing business 19394.7
Spokane Plumbing business 20374.9
Spokane Plumbing business 21324.2
Spokane Plumbing business 22263.6
Spokane Plumbing business 23244.5
Spokane Plumbing business 24204.7
Spokane Plumbing business 25174.8
Spokane Plumbing business 26114.5
Spokane Plumbing business 2754.2
Spokane Plumbing business 2824.0
Median914.8
What would more reviews do?

Reviews

42

Review rank

#18of 28

42 todaymost in the field: 5,896

#18 of 28 on Google reviews today. Drag to see what more would do.

Where Five Star Plumbing Shows Up on Google

Five Star Plumbing doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Five Star Plumbing shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "plumber near me spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.plumber near me spokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Cole's PlumbingCole's Plumbing3Division One PlumbingDivision One PlumbingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10Google results for "best plumber spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.best plumber spokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Gold Seal PlumbingGold Seal Plumbing3Cole's PlumbingCole's PlumbingYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10Google results for "plumber spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 22 below the top 10, Sep 25 below the top 10.plumber spokaneMAP PACK1Shaw Plumbing Heating & Air ConditioningShaw Plumbing Heating & Air…2Cole's PlumbingCole's Plumbing3Pace Plumbing & HeatingPace Plumbing & HeatingYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 22: below the top 10Sep 25: below the top 10

Google results captured Sep 25, 2026.

Where Five Star Plumbing shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
plumber near me spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Cole's Plumbing; Division One PlumbingHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
best plumber spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Gold Seal Plumbing; Cole's PlumbingHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
plumber spokaneNot in the map packNot in the top 10Shaw Plumbing Heating & Air Conditioning; Cole's Plumbing; Pace Plumbing & HeatingHiddenMay 25: Not in the top 10; Aug 22: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“plumber near me spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,358
2Cole's Plumbing4.9329
3Division One Plumbing4.9298
“best plumber spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,358
2Gold Seal Plumbing4.83,637
3Cole's Plumbing4.9329
“plumber spokane”Sep 25, 2026
1Shaw Plumbing Heating & Air Conditioning4.81,358
2Cole's Plumbing4.9329
3Pace Plumbing & Heating4.8372

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  2. No meta description, so Google writes the search preview.

    The fix: Add a unique meta description summarizing the page. Include the city and primary service.

    Why it matters · for your developer

    Without one, Google grabs page text for the two lines under the link. A written one says what the business does and where.

    Page basics. Missing meta description: The page has no <meta name="description"> tag.

Next4

  1. 1 of 2 images on the homepage has no text description.

    The fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text tells Google and screen readers what an image shows. Without it, those images add little in image search.

    Page basics. 1 of 2 images missing alt text: Image alt coverage is below 70%.

Show the other 7 fixes

Nextcontinued

  1. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 82/100.

  2. No sitemap.

    The fix: Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

    Why it matters · for your developer

    A sitemap lists every page so Google finds them quickly. Without one, deeper pages can wait weeks to be indexed.

    Crawlability. No sitemap.xml: Sitemaps tell Google which pages exist and when they changed.

  3. No robots.txt file.

    The fix: Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.

    Why it matters · for your developer

    Crawlers look for it first, and it's where the sitemap is announced. Without it, Google can miss pages.

    Crawlability. No robots.txt file: Search engines look for /robots.txt to discover sitemap location and crawl directives.

When there's time4

  1. The page title is 94 characters, more than search results show.

    The fix: Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

    Why it matters · for your developer

    Past about 65 characters, Google cuts the title off in results. A clear title of 30 to 65 characters earns the click.

    Page basics. Title tag is too long (94 chars): Titles should be 30–65 characters to display fully in search results.

  2. Shared links show no preview.

    The fix: Add og:title, og:description, og:image, og:url meta tags to the page <head>.

    Why it matters · for your developer

    Pasted into a text or a Facebook post, the link shows as a bare URL. A title and image get more clicks.

    Page basics. No Open Graph meta tags: Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.

  3. Links shared on X show no preview card.

    The fix: Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

    Why it matters · for your developer

    A card with a headline and image earns more clicks than a bare link.

    Page basics. No Twitter Card meta tags: Twitter Card tags control share previews on X/Twitter.

  4. No canonical tag on the homepage.

    The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.

    Why it matters · for your developer

    Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.

    Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.

Speed on a Phone

6.1 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Plumbing median is 9.9 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 6.1 s, in Google's poor zone (good is 2.5 s or less). Median 9.9 s. Layout shift while loading: 0, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 6.1 s (median 9.9 s)Main content load timeLCP6.1 smedian 9.9 sGoodPoor2.5 s4 s12 s+Layout shift while loading: 0 (median <0.01)Layout shift while loadingCLS0median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 76 on a phone, 94 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Plumbing medianGood up toPoor above
Main content load time (LCP)Lab test6.1 s9.9 s2.5 s4 s
Layout shift while loading (CLS)Lab test0<0.010.100.25

Other Spokane Plumbing We Track

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See Who Outranks You on Google

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  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title94 characters

Five Star Plumbing | Residential & Commercial Plumbing Sales Service Installation | Spokane WA

Title names SpokaneYes
Meta descriptionMissing
Description names SpokaneNo
Main headings (H1)1
Images without alt text1 of 2

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtNo
sitemap.xmlNo

Google Business Profile

Profile foundYes
Rating4.5 / 5
Reviews42
Hours listedYes

Google PageSpeed (lab test)

Performance, phone76 / 100
Performance, desktop94 / 100
SEO checklist, phone82 / 100
Accessibility, phone71 / 100
Best practices, phone73 / 100

Report cmvaahwa · Measured October 15, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score