Franklin Park Express CareLocal SEO report · Spokane Urgent Care

franklinparkexpresscare.com5904 N Division St, Spokane, WA 99208Measured September 30, 2026

Score

79/100

At the Spokane Urgent Care median of 77

Where Franklin Park Express Care sits among 4 Spokane Urgent Care businessesOut of 100. Each dot is one business.
Spokane Urgent Care: 4 sites scored out of 100Dot strip of 4 scores from 72 to 85. You: 79, 2nd of 4. Median 77. Top score 85 (Spokane Urgent Care North | Walk-In Clinic).SPOKANE URGENT CARE4 sitesScore: 74Score: 72Spokane Urgent Care North | Walk-In Clinic: 85You: 79You79Spokane Urgent Care…8502550100Median 77
Where Franklin Park Express Care sits among 4 Spokane Urgent Care businesses
BusinessScore
Spokane Urgent Care North | Walk-In Clinic85
You79
Spokane Urgent Care site 374
Spokane Urgent Care site 472
Median77

Franklin Park Express Care scores 79 out of 100, at the Spokane Urgent Care median of 77. Biggest gap: Speed & Google checklist, 19 of 25 points.

Google rank#5in search"urgent care clinic spokane"Reviews1,205reviews4.4 stars · Spokane median 1,139Phone load16 slab testGood is 2.5 s or less · median 16 s

What to fix first, and why

Walk-In Urgent Care sits just outside the top three web results for the searches that drive most walk-in traffic — close, but that gap matters because clicks drop sharply after position three. The structured data is missing address or phone information, which is a concrete problem: Google cross-checks name, address, and phone across the web to confirm which listings belong in the map pack, and a mismatch gives it a reason to favor a more consistent competitor. The homepage also carries more than one H1, which splits the page's topical signal and makes it harder for Google to assign a clear ranking intent. The homepage load time crossing the four-second threshold on mobile adds friction on top of that. The first fix is to audit every citation where the business's name, address, and phone appear, make them identical, and add LocalBusiness schema to the site if it isn't already there.

Drafted with AI on September 30, 2026, from our scans of this site.

Is this your business?Claim or correct this report

Pick what fits and send a short note. Kev reads every one himself.

Where the points go

Ahead of the Spokane Urgent Care median on Business info for Google. Behind it on Speed & Google checklist and Map & search position.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 79 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 20. Page basics: 20 of 25, median 20. Business info for Google: 10 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 14 of 15, median 14. Map & search position: 6 of 10, median 10.Speed & Google checklist: 19 of 25 (median 20)Speed & Google checklist19 / 25Page basics: 20 of 25 (median 20)Page basics20 / 25Business info for Google: 10 of 15 (median 5)Business info for Google10 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 14 of 15 (median 14)Google Business Profile14 / 15Map & search position: 6 of 10 (median 10)Map & search position6 / 10
Points by part of the score
Part of the scoreYouSpokane Urgent Care medianBest in the fieldPoints available
Speed & Google checklist19202225
Page basics20202525
Business info for Google1051015
Crawlability10101010
Google Business Profile14141515
Map & search position6101010

The Spokane Urgent Care standing

Franklin Park Express Care is #2 of the 4 Spokane Urgent Care we track. Spokane Urgent Care North | Walk-In Clinic leads.

Spokane Urgent Care ranked on score, ties to the business with more Google reviews.Franklin Park Express Care is number 2 of 4.
RankBusinessScoreReviews
1Spokane Urgent Care North | Walk-In Clinic85360
2Franklin Park Express Care791,205
3Providence ExpressCare - Lincoln Heights Urgent Care74143

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 4 on the leaderboard

Reviews vs. the Spokane field

Franklin Park Express Care has 1,205 Google reviews at 4.4 stars. The Spokane Urgent Care median is 1,139, and 1 business has more.

Google reviews and rating, Franklin Park Express Care and every Spokane Urgent Care business with review dataEvery Spokane Urgent Care business with Google reviews.
Google reviews and rating, Spokane Urgent CareScatter plot of 5 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 1,205 reviews, rated 4.4. Median 1,139 reviews and 4.4 stars.GOOGLE RATING3.54.04.55.01101001,000+Google reviews (log scale)Business: 360 reviews, rated 3.5Business: 2,351 reviews, rated 4.7Business: 1,139 reviews, rated 4.6Business: 143 reviews, rated 4.3You: 1,205 reviews, rated 4.4Median 1,139 reviewsMedian 4.4You1,205 reviews · 4.4
Google reviews and rating, Franklin Park Express Care and every Spokane Urgent Care business with review data
BusinessGoogle reviewsRating
Spokane Urgent Care business 12,3514.7
You1,2054.4
Spokane Urgent Care business 31,1394.6
Spokane Urgent Care business 43603.5
Spokane Urgent Care business 51434.3
Median1,1394.4
What would more reviews do?

Reviews

1,205

Review rank

#2of 5

1,205 todaymost in the field: 2,351

#2 of 5 on Google reviews today. Drag to see what more would do.

Where Franklin Park Express Care shows up on Google

Franklin Park Express Care ranks in Google's top 10 on all 3 searches we track, but not in the map pack.

Where Franklin Park Express Care shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "urgent care clinic spokane"You: not in the map pack. Organic #5 of the top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 1 #6, Sep 12 #5.urgent care clinic spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345You: organic #5You6789Only 9 results capturedBelow the top 10RANK OVER TIME>10#5May 25: below the top 10Aug 1: #6Sep 12: #5Google results for "urgent care clinic near me spokane"You: not in the map pack. Organic #6 of the top 10. 9 organic results were captured. Over time: Jun 16 below the top 10, Aug 1 #7, Sep 12 #6.urgent care clinic near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456You: organic #6You789Only 9 results capturedBelow the top 10RANK OVER TIME>10#6Jun 16: below the top 10Aug 1: #7Sep 12: #6Google results for "best urgent care clinic spokane"Google showed no map pack for this search. Organic #7 of the top 10. Over time: Jun 16 below the top 10, Aug 1 #8, Sep 12 #7.best urgent care clinicspokaneMAP PACKNo map pack on this searchTOP 10NAMES HIDDEN1234567You: organic #7You8910Below the top 10RANK OVER TIME>10#7Jun 16: below the top 10Aug 1: #8Sep 12: #7

Google results captured Sep 12, 2026.

Where Franklin Park Express Care shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
urgent care clinic spokaneNot in the map pack#5HiddenHiddenMay 25: Not in the top 10; Aug 1: #6; Sep 12: #5Sep 12, 2026
urgent care clinic near me spokaneNot in the map pack#6HiddenHiddenJun 16: Not in the top 10; Aug 1: #7; Sep 12: #6Sep 12, 2026
best urgent care clinic spokaneNo map pack on this search#7–HiddenJun 16: Not in the top 10; Aug 1: #8; Sep 12: #7Sep 12, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Next3

  1. Ranks #5 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #5 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

  2. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

  3. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

Show the other 2 fixes

When there's time2

  1. The search preview is 162 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (162 chars): Meta descriptions display best between 70 and 160 characters.

  2. 3 of 21 images on the homepage have no text description.

    The fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.

    Why it matters · for your developer

    Alt text feeds image search and screen readers. The missing ones are reach left on the table.

    Page basics. 3 of 21 images missing alt text: Alt text helps both accessibility and image search ranking.

Speed on a phone

16 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Urgent Care median is 16 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 16 s, in Google's poor zone (good is 2.5 s or less). Median 16 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median 0.10.Main content load time: 16 s (median 16 s)Main content load timeLCP16 smedian 16 sGoodPoor2.5 s4 s12 s+You: 16 s, past the end of the scaleLayout shift while loading: <0.01 (median 0.10)Layout shift while loadingCLS<0.01median 0.10Needs workPoor0.100.250.50+

Google's performance score: 53 on a phone.

Core Web Vitals on a phone
MeasureSourceYouSpokane Urgent Care medianGood up toPoor above
Main content load time (LCP)Lab test16 s16 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.010.100.100.25

Score over time

Up 2 points since Sep 11, 2026, on scans that measured the same things.

Show the chart
Franklin Park Express Care's score over timeEvery scan we've run, against the Spokane median.
You: score over 3 scansLine chart from Sep 11, 2026 to Sep 30, 2026: 77 to 79. Spokane Urgent Care median most recently 77. Spokane Urgent Care North | Walk-In Clinic most recently 85.0255075100JulSepSep 11, 2026: 77Sep 24, 2026: 80 (partial scan, no speed test)Sep 30, 2026: 7977You79Median77Spokane U…85
Franklin Park Express Care's score over time
DateSeriesScore
May 29, 2026Spokane Urgent Care North | Walk-In Clinic84
Sep 11, 2026You77
Sep 11, 2026Spokane Urgent Care median75
Sep 14, 2026Spokane Urgent Care median75
Sep 21, 2026Spokane Urgent Care median75
Sep 24, 2026You80 (partial)
Sep 24, 2026Spokane Urgent Care median77
Sep 28, 2026Spokane Urgent Care median77
Sep 30, 2026You79
Sep 30, 2026Spokane Urgent Care median77
Oct 1, 2026Spokane Urgent Care North | Walk-In Clinic85
Oct 2, 2026Spokane Urgent Care median77

Other Spokane Urgent Care we track

Free with a Google sign-in

See who holds each spot on Google.

Every fix above is already free. Signing in adds:

  • Who holds each map-pack spot, with ratings and review counts
  • The top 3 Google results, side by side

No card, no mailing list. Kev can see who signed in; nothing is sent automatically.

Is this your business? Claim this report or tell Kev what's wrong.

Raw measurementsfor your developer

Page basics

Page title65 characters

Walk-In Urgent Care in North Spokane | Franklin Park Express Care

Title names SpokaneYes
Meta description162 characters

Sick or hurt today? Walk into our North Spokane clinic on N Division St and see a licensed provider in about 15 minutes. Most insurance accepted, open Mon to Fri.

Description names SpokaneYes
Main headings (H1)2
Images without alt text3 of 21

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.4 / 5
Reviews1,205
Hours listedYes

Google PageSpeed (lab test)

Performance, phone53 / 100
Performance, desktopNot measured
SEO checklist, phone92 / 100
Accessibility, phone86 / 100
Best practices, phone96 / 100

Report cmuny1sk · Measured September 30, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score