Spokane local-SEO audit · prepared for

Freedom Real Estate Group | Spokane Realtors

The local signal is there. The structure isn't. Freedom Real Estate Group scores 95 out of 100 on Spokane localization — the title, meta, and contact details all tell Google exactly where you operate. That foundation matters. But the site ranks outside the top 10 for "real estate agency near me Spokane," sitting behind The Legacy Group, Zillow, and Windermere. The gap is structural, not geographic. Google can't read a page it can't parse. Right now the site has no JSON-LD structured data, two competing H1 tags, and nine of twelve images with no alt text. Each of those is a signal Google expects and isn't receiving. The 4.8 rating and 21 reviews are real assets — they just aren't being surfaced the way a marked-up page would surface them. This report shows you exactly which fixes move the needle first.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Freedom Real Estate Group | Spokane Realtors doesn't appear in the top 10 for real estate agency near me spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Freedom Real Estate Group | Spokane Realtors Doesn't

Organic top 3 · “real estate agency near me spokane
#1
thelegacygrouprealestate.com
Legacy Group Real Estate
score59/100
PSI mobile
30/100
Reviews
880
Rating
5.0/5
Schema
None
#2
zillow.com· directory
Spokane, WA Realtor & Real Estate Agent Reviews
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
windermerespokane.com
Spokane Real Estate - Windermere Spokane - All in, for you.
Not in our Spokane audit dataset yet. Visit windermerespokane.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
best real estate agency spokane
Not in top 10
Top: thelegacygrouprealestate.com · fastexpert.com · reddit.com
real estate agency spokane
Not in top 10
Top: spokanerealtors.com · thelegacygrouprealestate.com · zillow.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where freedomrealestatespokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane Washington Real Estate - Homes for Sale in Spokane Washington"
"Spokane" in meta description
Meta: "Search homes for sale in Spokane Washington. Listings include large p…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
63
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (9/12)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too long (69 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks real-estate by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Real Estatewe've audited
Rank 4 of 6
#1
Haven Real Estate Group | Epique
havenrealestategroup.com
Does what you don't: Publishes structured data
95
/ 100
#2
Kelly Hewson | Realtor | Keller Williams Realty Spokane
kellyhewson.realtor
Does what you don't: Publishes structured data
90
/ 100
#3
RealVantage Real Estate Group - Spokane & Tri-Cities
linktr.ee
Does what you don't: Publishes structured data
68
/ 100
#4
You
Freedom Real Estate Group | Spokane Realtors
freedomrealestatespokane.com
Gap to #3: +5 points · Gap to #1: +32
63
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance60 /100
SEO92 /100
Accessibility87 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews21
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag69 chars
Meta description145 chars
H1 count2
Images / missing alt12 / 9
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpro4c1 · 2026-05-30